WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence stays relevant. Using social media is one thing, but using it well is the key to online success. Stay updated with the latest social media news!
IN CASE YOU MISSED IT:
Facebook has announced that the site will no longer factor in Likes from users who have voluntarily deactivated their accounts or users who have passed away. The changes will offer businesses a clearer, more accurate idea of their Facebook audience, since neither of those groups are Facebook users.
Pinterest is planning to test a new ad format – animated pins that move as users scroll. The announcement didn’t say when the service will roll out or specifics on how it will work, but confirmed that testing will begin in the next few months.
Pinterest is also bringing in a more precise way for advertisers to target audiences on the social network. Previously, they could only choose from 30 different categories of pins. From now on they’ll be able to drill down to more specific interests and target groups, such as “outdoor enthusiasts.”
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