Don’t Review Swap on Yelp

When starting out on Yelp, you may find yourself tempted to start off with a few positive reviews from your buddies. Don’t give in! Most of the site’s users can spot fakes from a mile away, which can put your company’s credibility on the line. A better option is to ask for reviews from some of your existing customers. More often than not, they’ll be happy to help.

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