Businesses aren’t just capitalizing on March Madness this spring; they also are seeing green with their social media efforts around Saint Patrick’s Day. There is a lot of competition, and taking advantage of holiday promotion and content is key to standing out.
Now is the perfect time to develop a schedule to help build up the holiday’s promotion. It’s helpful to post content that your followers like, and while that might not always be the case, we recommend you look at your previous reports and analytics to see which past holiday posts performed the best.
If your company sells a product or service, this is a great opportunity to run a social media promotion. You can create holiday-themed landing pages or even a fun St. Patty’s-themed video. The secret to creating good content is telling a compelling story. Sometimes building that relationship with your clients requires you to give away something to get buy-in. You don’t have to give a product away for free; a discount, promo code, or even a contest giveaway can be impactful. In return, you can ask for something as little as following your social media pages to enter. This will build your brand’s following and credibility.
You don’t need to be selling a product to celebrate big events with your fans. Holidays like St. Patty’s is the perfect time to show off your company culture. One of the easiest things you can do is share a team photo of your entire staff dressed in green. Showing off company morale is great for clients and potential employees to see what goes on behind the scenes.
Holidays offer content ideas all year long. It’s just up to your team to create a fun campaign.
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
Our team works as an extension of your team to carefully craft fully developed and expertly researched blog posts, landing pages, white papers, e-newsletters, and email drip campaigns that will keep your fans engaged.
CONTACT US to learn more about creating the results you’re looking for with an effective content marketing strategy.
Don’t Rely on Luck With Your St. Patrick’s Day Social Media Campaigns