Twitter offers a great way to extend the reach of your content through retweeting. Retweets often lead to more followers, more influence and more website traffic (if links to your website are included in the tweets.) So how do you increase your chances of getting retweeted? Well, it’s easy, just ask for it!
Your tweets have a 12-times higher chance of being retweeted if you ask for it, and 23-times higher if you actually spell out the word “retweet” in your tweet. When you are retweeted by one of your followers, all of their followers will see it, too. The objective is to get your tweet seen by as many people as possible. You never know who could be a potential customer. A few effective call-to-action phrases for retweets are: “Please retweet,” “Pls RT” and “RT.”
In order to get retweets, you have to write good tweets, worthy of retweeting. What makes a tweet more likely to be shared?
One of the main reasons people tune into Twitter is because they are looking for information. This can come in the form of news, tutorials, facts, tips or just general information on your business. It’s no surprise that in Microsoft Research’s Conversational Aspects of Retweeting on Twitter, 52 percent of the retweet samples contained a URL. If you want your tweets to be retweeted, embed a link in them, preferably links to your website or YouTube channel to increase traffic and/or video views.
Like anything in life, what goes around, comes around. A person/business is more likely to retweet you if you have retweeted one of their tweets in the past. It’s the “you scratch my back, I’ll scratch yours” mentality. Plus, it’s a great way to network with your followers or people you hope to have follow you. Engage with their content and start retweeting – you’ll start to see the favor returned!
There are, of course, more ways to grasp people’s attention with your tweets. However, when you simply ask for a retweet – it will make all the difference. So don’t be shy, just ask!
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