Fall is in the air, and it’s time to freshen up your Las Vegas digital marketing strategy for the coolest season of the year. Locals are looking for more ways to spend their free time and are excited about long-awaited autumn favorites. Here are some ideas you can use to spruce up your marketing and build great relationships with Las Vegas locals.
In the spirit of thankfulness during the fall and holiday season, consider creating giveaways for both loyal customers and new patrons. Thank those Las Vegas locals for supporting you throughout the year with a free item or a service. Invite new customers in by giving away samples of your best products or trials of top services. Increase engagement within the entire city by connecting these giveaways with a social media contest on Facebook or Instagram. Ask users to share images using your products or services and add a branded hashtag to the post. Not only will you get great user-generated content, but you’ll also increase the exposure of your business and social presence.
Fall sales are an excellent opportunity to drive new and old traffic back to your business. Whether locals are currently familiar with your brand or just meeting you for the first time, a killer local promotion can help them fall in love with your business. Consider offering discounts on seasonal favorites, BOGO offers for your top sellers, membership discounts for select services, and even a bonus gift with every purchase or sign up. These tactics will help locals feel valued and want to choose for your business through the entire holiday season and beyond.
Giving back to the community is a great way to get the whole city involved with your brand. Hosting a clothing drive with the Salvation Army for the upcoming winter months, food for Thanksgiving dinner with the United Way, and even a toy drive for Big Brother’s and Big Sisters can help you build authentic relationships with both organizations around the community and those that live in the Las Vegas area. Encourage customers to participate through volunteering at an event, rounding up their bills, or dropping off donated items in exchange for a discount.
As we officially roll into the fall season, it’s the perfect time to freshen up your marketing and try something new. Take a look at what’s worked well for you and see how you can improve it with a fall twist.
30% of shoppers make seasonal purchases based on online content from brands.
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