Staying caught up with the latest trends can be quite the task, especially when it comes to social media trends. It seems like everyday there is a new influencer, a new TikTok dance, a new filter – it never stops! But, isn’t that the fun in it? I love how quickly new trends take over, and I am all about following the latest and greatest. The events that have taken place in the past year have definitely influenced what has been going on in the social sphere. It’s been very interesting to see brands shift and adapt to social distancing and COVID-19 while still keeping their audiences just as interested as before.
We Are Live!
With many businesses being temporarily out of the office and working from home, hosting live streams has been a great way to still connect with your audience and clients while being safe. Live streams provide a way for viewers to feel like they’re getting a personal connection with your brand while doing so from the comfort of their own home. Going live also encourages viewers to tune in and share their comments in real time. This is a fun way to get conversations started and get a feel for what your audience is thinking.
Mastering Your Craft Virtually
A huge trend of 2021 so far has been online master classes or webinars. This is a great way for businesses to educate their audiences and provide them with some one on one or group interaction (behind the screen); these live sessions can also help raise awareness of your brand! At KWSM, we have done plenty of speaking engagements and webinars and they’ve been quite successful. When your current clients join your webinars, they’ll continue to have confidence in your level of expertise; when prospective clients join in to see what you know, you stand an excellent chance of convincing and converting them.
Repurposing and Revamping
Many businesses are taking this time to organize and reintroduce some of their previous content with a new twist. Some businesses may not have as much content as they have in past years and as a result, revamping old content has become a popular trend of 2021. This not only saves time and the stress of generating new content, but also shows how your content remains relevant and can be applied to present situations.
Let’s face it – 2021 has been an interesting year thus far. At KWSM, we are here to help you and your business continue pushing out great content and engaging your audience regardless of the obstacles 2021 has thrown at all of us. Staying relevant and on top of trending content is a necessity if you want to keep your audience engaged.
At KWSM, we develop fully customized social media strategies based on your unique needs, and then we execute your social media marketing on a daily basis. You run your business; we run your social media.
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