How to Manage Online Reviews

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Online reviews are extremely important for a business, because customers typically look at these reviews before they make a purchase. The way that a business responds to the reviews is also part of the customer’s decision. If a business is … Read More

3 Components of a Strong Yelp Profile

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Here at KWSM, we’re big fans of Yelp. When it comes to online reviews, Yelp is one of the best websites for consumers. Users can contribute their opinions of businesses they’ve visited, and potential customers can read those reviews to … Read More

How to Optimize Your Business’s Yelp Page

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In the time of the social media giants – Facebook, Instagram, LinkedIn – some of the smaller players tend to get overlooked. One of these small (but mighty) players is Yelp. Yelp boasts an average of 178 million unique users … Read More

3 Ways for Your Business to Create Content That Shines on Social Media

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It’s no secret that social media is a crowded space. From friends to family, businesses large and small, and even influential pets, everyone has a social media account.    In such a crowded space, how do you create content for … Read More

Social Media: The Best Thing to Happen to Customer Service

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Everyone hates customer service. Well, maybe “hate” is a strong word. At the very least, we can all agree that it’s a chore to call customer service. According to a Sprout Social survey, 90% of people have used social media … Read More

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