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  It’s no secret that compelling and interesting visuals are becoming more and more important across every single social media channel. Videos in particular are on the rise. Facebook believes that around 80% of content will be video content by … Read More

You better watch out, you better not hide… it’s the season of selling, and we’re breaking it down on the Social Media Help Desk. This week, we’re back in California with President and host, Katie Wagner. I’m sitting down with … Read More

And so it begins—the clock is winding down until the Thanksgiving feasts begin; the holidays are officially amongst us. This season is notoriously known for being the busiest time of year for businesses. With all the responsibility of meeting the … Read More

Now that Instagram has mastered shopping within business profile posts, it set its sight on Instagram Stories. Avid online shoppers like myself were especially happy with this new feature that rolled out in beta tests back in June and now … Read More

  If video is the king of content, then YouTube is the kingdom of videos.   While we all have enjoyed plenty of funny cat videos on YouTube, we also need to remember that YouTube is a powerful platform that … Read More

A stellar social media marketing strategy can mean the difference between landing a new client and garnering a momentum of exposure or staying stuck in a rut. LinkedIn should be a component of any winning outreach effort. Unfortunately, many business … Read More

On the heels of a major user surge announcement, Pinterest has implemented new influencer marketing initiatives. Meanwhile, Facebook is facing a series of lawsuits alleging that it has employed discriminatory practices. But the biggest story hitting social media this week … Read More

You may not hear as much about Pinterest as you do the other social platforms, but Pinterest use is surging. Twitter, looking for a surge of its own, has signed a new deal to show a lot more video. Meanwhile, … Read More

Balancing social media responsibilities can feel like a lot, sometimes like it’s too much. As analytics grow on every platform, the numbers can get overwhelming fast. As much as you might dread looking, those numbers are vital to keeping your … Read More

We have good news and bad news. First, endless beach days and pina coladas are quickly coming to an end, but you know what that means? There are a lot of upcoming holidays and seasonal promotions your business can capitalize … Read More