How many digital marketers does it take to screw in a lightbulb? None — they’ve automated it. How many digital marketers does it take to cook Gnocchi and Eggplant? — That would be 13. The KWSM team took a break … Read More
The new year is bringing on a new focus for data-driven changes across many of the social platforms. These changes will impact current users and new users. Facebook Promotes Data Portability Those photos and videos you thought might be stuck … Read More
Most of us have one goal in mind when it comes to our business and social media: maximum engagement. We want our customers to engage and value our content. It’s easier said than done, but the best way to increase … Read More
Our team at KWSM: a digital marketing agency works to help brands express themselves through great content, authentic social media, and compelling websites. We manage hundreds of brands each year and share stories of success across a variety of industries … Read More
Hashtags are an important tool across many social media channels. If you get them right, you will increase your reach and engage more followers. They seem pretty easy to use, right? Not necessarily. We get questions all the time asking … Read More
In the vast world of digital marketing, there’s a lot of different lingo thrown around, which can be challenging to learn even for those of us working in the industry. One phrase you may have heard in digital marketing is … Read More
Baseball is synonymous with summer. We often enjoy our summer team outing on the boat, but this year it was all about balls and strikes. Most of our days here in Orange County are sunny and 75 degrees, and nothing … Read More
Each month, we want to show you what a day in the life of a Content Editor (internally referred to as a CE) looks like at KWSM: a digital marketing agency. First up is yours truly – Taylor Glaze. Fun … Read More
If you’re a business owner with a service or product to sell, you’ve likely adopted a Facebook Ads strategy as part of your digital marketing efforts (if not, we can help change that!) You may be running and managing the … Read More
Sometimes with social media updates, there is no “heads up!” given. This week users on Instagram and Twitter experienced this, while LinkedIn revealed the result of a shift they also made right under their user’s noses. Here is what’s changed … Read More
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