Broken Buzzwords: When cool terms turn cold
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We’ve all been there; we’re sitting, reading through the industry’s most prominent news aggregator site catching up on the day’s marketing-musts or watching an influencer’s latest viral video, interested enough to click on the content in the first place. But … Read More

In The News: SXSW Edition
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This week’s edition of In The News will highlight some of the biggest takeaways from the 2019 South by Southwest (SXSW) conference. The conference is well known for being a hub of some of the world’s greatest creatives and innovators … Read More

Social Media Bootcamp: Facebook
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Everyone knows that having a strong social media presence for your business is extremely important to building your brand. While many of us have business accounts to several social media platforms, we often find ourselves with limited bandwidth to operate … Read More

The Importance Of Snackable Content
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As a content editor contributing to the KWSM blog, I was given a simple guideline: Keep it between 350-500 words. With a world of topics I could be discussing, I spent the morning brainstorming over a cup of coffee. What … Read More

Social Media Posting: It’s All About Timing
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Have you heard about the latest challenges swirling around social media? Celebrities like Nicki Minaj and Amber Rose posted some shocking imagery that went viral last week and inspired people to post their interpretations. Remember the Bow Wow Challenge, which … Read More

How Brands Are Capitalizing on Instagram to Promote Their Business
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It’s inevitable. While watching that television show you need to catch up on, a commercial pops up of a celebrity promoting a product that is geared towards you. Celebrity endorsements are nothing new to viewers at home. From watching Selena … Read More

Repetition Is Redundant: Generate Fresh Content For Your Social Media
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Don’t fret! With careful thought and creativity, keeping your social media content fresh and exciting will keep people interested in your business. So how can you keep your content fresh, real and engaging?   Post an engaging question: People love … Read More

Digging Deep With Twitter’s Advanced Search
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Twitter’s main search tool is handy for quick searches, but you may need something more robust to reach your ideal audience. Using the “advanced search” feature can help you pinpoint your search to the specific criteria that you’re looking for. … Read More

Social Share Buttons For Your Website
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One great way to grow your fanbase on social media is to add social share buttons to your website or blog.  These buttons can link to your social media pages or display content streams in place.  These buttons will enable … Read More

Choosing The Correct Social Media Channels
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The constantly changing landscape of social media means that there isa virtually endless number channels available today. Business owners should be constantly evaluating what channels are most effective in order to reach the largest possible audience.  Often times the same … Read More

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