Advantages to Cleaning Up Your Email Marketing List 

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When is the last time that you cleaned up your email marketing list for your business? Best practice suggests that you should be cleaning up your email list every three to six months. If your business utilizes email marketing multiple … Read More

What is Alt-Text and Why Does It Matter?

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If you’re somewhat familiar with social media and digital marketing, you may have seen the option to “add alt-text” to photos. Platforms like Instagram, Twitter, LinkedIn, and Facebook all now include areas for you to add alt-text to images and … Read More

SEM Versus SEO: What’s the Difference?

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If you’ve been on the world wide web for a while, you’ve probably heard the terms “SEM” and “SEO” thrown around. While both of these terms have to do with search engines and should be incorporated into a holistic marketing … Read More

How to Optimize Your Website for Mobile 

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In late 2020, data revealed that over 50 percent of web traffic is coming from mobile devices, and it’s not hard to understand why. People have their smartphones accessible at all times and Googling something or visiting a website is … Read More

4 Important Google Analytics Metrics in 2021

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Google Analytics is one of the most vital tools when it comes to gaining insight into your business’s website, especially for digital marketing data. Did your social media ad drive traffic back to your website? Did your e-blast successfully lead … Read More

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