Hiding “Likes” on Instagram and Facebook is Now an Option – Here’s How to do it

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Back in 2019, it was first announced that Instagram would begin testing the option for users to hide likes on posts on their accounts.   Last week, this feature finally went live on Instagram, and Instagram’s parent company, Facebook, began … Read More

Why aren’t my Google Ads Converting?

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Search ads on Google or Bing are typically an effective way to get in front of audiences that are already searching for keywords related to your business’ industry or offerings.   Search ads on the Google AdWords network typically convert … Read More

What are Calls to Action and Why do They Matter?

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Whether you’re crafting a blog, a new website landing page, a newsletter, or an ad, including a call to action should be an essential part of your content.   A call to action is a prompt that explicitly tells the … Read More

4 Ways to Promote Your Next Event

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Whether your business is ready to make the shift back to in-person, live events, or if your company is planning to host an upcoming online event like a webinar, there are a few ways to approach marketing and promoting the … Read More

Advantages to Cleaning Up Your Email Marketing List 

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When is the last time that you cleaned up your email marketing list for your business? Best practice suggests that you should be cleaning up your email list every three to six months. If your business utilizes email marketing multiple … Read More

What is Alt-Text and Why Does It Matter?

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If you’re somewhat familiar with social media and digital marketing, you may have seen the option to “add alt-text” to photos. Platforms like Instagram, Twitter, LinkedIn, and Facebook all now include areas for you to add alt-text to images and … Read More

SEM Versus SEO: What’s the Difference?

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If you’ve been on the world wide web for a while, you’ve probably heard the terms “SEM” and “SEO” thrown around. While both of these terms have to do with search engines and should be incorporated into a holistic marketing … Read More

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