Every year around this time, the floodgates burst open for holiday advertising. While Thanksgiving will look a little different in San Diego and around the world in 2020, holiday marketing campaigns are still saturating every advertising medium. It can be … Read More
Las Vegas is known for eccentric entertainment at almost every property on the strip and downtown. Due to COVID-19 restrictions this year, many shows have been on a hiatus. However, after months of being dark, entertainers are finally taking the … Read More
The coronavirus pandemic has transformed the restaurant and hospitality landscape, and those restaurants that have been unable to adapt to new approaches of promoting and marketing their business are struggling. As San Diego has entered the purple tier, which imposes … Read More
The holiday season is upon us, and that means we’re down to the wire to effectively execute your holiday marketing strategies. If you’re offering seasonal deals or discounts, strategizing your campaigns needs to be done well before those promotions actually … Read More
In 2019, Instagram announced they would be slowly testing the removal of likes across the world, with many expecting the change to occur universally by early 2021. While users will still be able to see their own likes, this metric … Read More
In today’s world, data rules. Company success is measured by numbers and calculations, and acronyms like ROI and KPI. In the world of marketing, the same is true. While the roots of marketing stem from creative execution, to excel in … Read More
In digital marketing, having a pulse on what’s new and next is imperative to keep a leg up on the competition. This year, almost every social media channel has undergone some sort of scrutiny – Twitter for allegations of … Read More
When someone mentions social media, you most likely assume it’s a reference to LinkedIn, Facebook, Instagram, Twitter, etc – but social media marketing is more than a series of platforms. It’s a mindset that drives the way your brand thinks … Read More
Placing carefully curated advertisements in front of a qualified audience is one of the best ways for San Diego businesses to drive conversions. With digital advertising, businesses have the opportunity to do this online, spending marketing dollars to show their … Read More
November is here, and it marks the beginning of the holiday season. With so many holidays and National Days happening in the coming weeks, are you incorporating them into your marketing messaging? Doing so is an easy (and essential) way … Read More