Sunny and vibrant Orange County has finally opened back up again, just in time for the summer months. Here at KWSM’s Orange County office, we could not be more excited to get out and explore our home and favorite businesses … Read More
When representing your brand on social media, you must be consistent when it comes to sharing content. Your followers want to know what’s going on with your business and enjoy seeing timely updates. Therefore, consistency is key when it comes … Read More
In 2020 LinkedIn launched LinkedIn stories. This is a mobile-only feature that allows you to upload stories, similar to Instagram or Facebook, which disappear after 24 hours. So how are companies using this feature to boost engagement with followers? Keep … Read More
This post was been updated on July 15, 2021, to ensure it is still relevant and accurate! When it comes to Facebook ads, organization is key. Facebook’s ad structure allows you to organize your ads and campaigns so you are … Read More
Everyone loves free stuff. This is the number one reason why giveaways can be so powerful. Potential customers are willing to like, share, and provide valuable information to enhance the effectiveness of your marketing strategies in exchange for a chance … Read More
KPIs, or key performance indicators, refers to metrics that are used to measure the success of a marketing campaign or tactic. These KPIs help marketers and businesses alike see the value in their marketing and can help guide future … Read More
This post was been updated on June 25, 2021, to ensure it is still relevant and accurate! While most brands have a presence on a number of different social networks, some brands go one step further with multiple accounts on … Read More
This post was been updated on June 25, 2021, to ensure it is still relevant and accurate! If you have a Facebook business page, it’s important to understand the terminology associated with this platform. This gives you a deeper comprehension … Read More
Live tweeting is a great way to keep your followers engaged and interested in what’ s going on around your brand. Sharing a play-by-play of an event or being part of one that is based around your brand lets anyone … Read More
During the recent Instagram Creator Week, Instagram made a major announcement: In the coming months, some accounts will be able to leverage new tools and profit with Instagram monetization. This ability to profit off of the platform could be … Read More