Every website is built with goals in mind, some simple, some more complicated. The more complicated the goal, the less likely someone will be able to easily complete it. A successful website is one that helps its users achieve their … Read More
SEO writing is highly formulaic. This means there are numerous variables to consider, frameworks to choose from, and steps you can take to boost your chance of conversions. But remembering all those variables and formulas can feel overwhelming—especially if you … Read More
May 19 is Global Accessibility Awareness Day (GAAD). As the world increasingly moves into the digital space for common everyday necessities, those that work in the digital space, including web designers and marketers, value the importance of web accessibility. In … Read More
Generating leads is essential for any business. Whether you are a new business just starting out, or an established business looking to grow, lead generation is key. The problem is that many business owners don’t focus on lead generation until … Read More
What is user intent? A person performing a search always has a goal in mind. That “goal” is known as the user intent. The Importance of User Intent Whether you’re building awareness, creating SEO content, or driving sales, developing an … Read More
It’s no secret that if you have a small business, it needs a website. While there are definitely benefits to hiring a professional web developer to build and maintain your website, taking matters into your own hands is more affordable … Read More
What is Google My Business? Google My Business, abbreviated as GMB, is a tool that allows businesses to manage their online presence on Google search and Google Maps. This profile will assist in customers finding your business, whether that be … Read More
Why exactly should you add video to your website? There are plenty of reasons. For starters, it can improve your website’s SEO by showing Google you are a reputable source. Another reason: Adding video keeps a visitor on the site … Read More
Google reviews are an essential part of SEO and must be a priority for your business. According to Moz, reviews are an important part of the E-A-T formula: Expertise, Authority, and Trustworthiness. The more reviews you gain the more your website … Read More
We’re ramping up for week two of our Digital Marketing Bootcamp! This Friday, KWSM’s Vice President of Finance & Operations, Stephen Wagner, will be guiding Bootcampers through best practices for optimizing websites and implementing strong SEO tactics to move … Read More
