SEO best practices have rapidly evolved over the last 10 years. Are you up to date with which SEO strategies are most important to help your business succeed? Keep reading to make sure you’re putting effort into what matters most. … Read More
If you’ve been on the world wide web for a while, you’ve probably heard the terms “SEM” and “SEO” thrown around. While both of these terms have to do with search engines and should be incorporated into a holistic marketing … Read More
While many people understand the basic concept of Search Engine Optimization (SEO), most people don’t fully understand its potential impact or how easily it can be implemented into their current blogging efforts. If you haven’t already incorporated blogging into your … Read More
Google Analytics is one of the most vital tools when it comes to gaining insight into your business’s website, especially for digital marketing data. Did your social media ad drive traffic back to your website? Did your e-blast successfully lead … Read More
If you’re a business owner trying to beef up your content marketing strategy, blogging should play an integral part in your plan. Original blogging content goes beyond communicating directly to the viewer, it also increases your SEO ranking. To create … Read More
Whatever your business or industry, Google Ads can be highly effective when used strategically for growing website traffic and generating leads. But what happens when your ads aren’t generating leads? There are several factors that must work cooperatively in order … Read More
If your business has a website, SEO should be an essential element in your regular website maintenance. Keywords that improve your SEO ranking should be a cornerstone of your website copy, especially since 93 percent of online experiences now begin … Read More
Let’s face it, marketing budgets aren’t bottomless. Your company’s dollars are a limited resource, which is all the more reason to make every dollar count. Luckily, in 2020 and beyond, there are many cost-effective ways to elevate your marketing strategy, … Read More
If it seems like digital marketing technology and its usage are continually growing and diversifying, that’s because they are! Digital marketing spend will reach $146 billion by 2023, increasing at a 9% compound annual growth rate. And it’s no wonder … Read More
Local search is a powerful tool for small businesses, and your San Diego business is no exception. Because 80% of consumers use local search to find information, optimizing your business for local SEO is critical to remain relevant. But what … Read More