Let’s face it, marketing budgets aren’t bottomless. Your company’s dollars are a limited resource, which is all the more reason to make every dollar count. Luckily, in 2020 and beyond, there are many cost-effective ways to elevate your marketing strategy, … Read More
If it seems like digital marketing technology and its usage are continually growing and diversifying, that’s because they are! Digital marketing spend will reach $146 billion by 2023, increasing at a 9% compound annual growth rate. And it’s no wonder … Read More
Local search is a powerful tool for small businesses, and your San Diego business is no exception. Because 80% of consumers use local search to find information, optimizing your business for local SEO is critical to remain relevant. But what … Read More
Technology evolves every day, simultaneously transforming the world around us. Many companies have made the shift to incorporating beginner elements like Google Analytics, but there are a lot of more advanced data tools out there. As a business owner, you … Read More
Countless business owners are in search of the “secret sauce” for success when it comes to marketing their brand. Even if a foolproof recipe does exist, kick-ass campaigns and stand-out content are meaningless if you haven’t created a strong foundation … Read More
If you’re a business owner, you already know that you can’t afford to ignore digital marketing in a comprehensive marketing plan. No matter what industry you’re in, digital is king as mobile has overwhelmingly become our most common access point … Read More
At this point, almost everyone is familiar with the term Search Engine Optimization (SEO). While many people understand the basic concept around SEO, most people don’t fully understand its potential impact or how easily it can be implemented into their … Read More
Good search rankings are essential for law firms looking to attract local clients. In order to maximize your reach online, your law firm should publish blog posts to present potential clients and referral partners with relevant information about topics within … Read More
Search engine optimization (SEO) is a continuously moving target. As more websites get added to the internet each day, it is important to continually optimize your website to earn and maintain your rank (the spot your website shows up in … Read More
Organic traffic is king. If you can get your website to rank on the 1st page of Google, you are able to bring in lots of free traffic to your site. But getting your site to rank is only half … Read More