What Does Google E-E-A-T Mean for Content Marketing?

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In the past year, Google has made many changes to its “Helpful Content Update.” One of the major changes includes expanding its content marketing guidelines. Businesses will be rewarded when following the Google E-E-A-T concept and receive maximum exposure for … Read More

KWSM Case Study: Improve Lead Generation with SEO, Blogging, and Email

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Digital lead generation campaigns can effectively boost qualified leads for many industries. However, creating and implementing effective marketing tactics to achieve this goal can be daunting. Discover how we helped one client not only obtain qualified leads from a new … Read More

What are Google Perspectives Search Results?

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Google Perspectives are another organic search feature that can boost business owners’ SEO success. In an effort to create the most optimal user experience in Google’s Helpful Content Update, the company has expanded its typical featured snippets to include multiple … Read More

The Art of Uncommon Organization at KWSM

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At KWSM, we live by a set of seven core values that guides us in serving our clients and each other to the best of our abilities. Organization is one of the most important core values we embrace. As a … Read More

What Are Featured Snippets?

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Featured snippets are an important element of search engine optimization (SEO) that can help your business be seen by a variety of prospects and current customers. However, understanding how featured snippets can benefit your business can be confusing. Here’s everything … Read More

Three 2023 Marketing Trends You Should Know

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The countdown is on for the coming year, and several 2023 marketing trends are on the horizon. How are you evaluating your 2023 plans? Now is the time to evaluate your marketing strategy for the new year. Here are three … Read More

6 Reasons SEO Matters for Every Small Business

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SEO refers to search engine optimization, which is an important component of every digital marketing campaign for businesses across the globe. Every business would benefit from increased awareness, and without a marketing plan in place, it’s more difficult to grow. … Read More

How User Experience Affects Website Performance | KWSM Mentorship

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Every website is built with goals in mind, some simple, some more complicated. The more complicated the goal, the less likely someone will be able to easily complete it. A successful website is one that helps its users achieve their … Read More

Avoid These 3 Cardinal Sins of SEO Writing

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SEO writing is highly formulaic. This means there are numerous variables to consider, frameworks to choose from, and steps you can take to boost your chance of conversions. But remembering all those variables and formulas can feel overwhelming—especially if you … Read More

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