SEM Versus SEO: What’s the Difference?

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If you’ve been on the world wide web for a while, you’ve probably heard the terms “SEM” and “SEO” thrown around. While both of these terms have to do with search engines and should be incorporated into a holistic marketing … Read More

4 Important Google Analytics Metrics in 2021

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Google Analytics is one of the most vital tools when it comes to gaining insight into your business’s website, especially for digital marketing data. Did your social media ad drive traffic back to your website? Did your e-blast successfully lead … Read More

4 Elements to Include in Every Blog Post

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If you’re a business owner trying to beef up your content marketing strategy, blogging should play an integral part in your plan. Original blogging content goes beyond communicating directly to the viewer, it also increases your SEO ranking. To create … Read More

3 Common SEO Keyword Mistakes

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If your business has a website, SEO should be an essential element in your regular website maintenance. Keywords that improve your SEO ranking should be a cornerstone of your website copy, especially since 93 percent of online experiences now begin … Read More

3 Signs Your Business Needs Local SEO

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Let’s face it, marketing budgets aren’t bottomless. Your company’s dollars are a limited resource, which is all the more reason to make every dollar count.  Luckily, in 2020 and beyond, there are many cost-effective ways to elevate your marketing strategy, … Read More

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