How to Use Video to Build Trust in Your Business

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Building your brand requires more than creating content to show that your business is present on social media. To get results and grow your audience, you have to build trust. Marketing is all about building the know (brand awareness), like … Read More

SEM Versus SEO: What’s the Difference?

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If you’ve been on the world wide web for a while, you’ve probably heard the terms “SEM” and “SEO” thrown around. While both of these terms have to do with search engines and should be incorporated into a holistic marketing … Read More

4 Important Google Analytics Metrics in 2021

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Google Analytics is one of the most vital tools when it comes to gaining insight into your business’s website, especially for digital marketing data. Did your social media ad drive traffic back to your website? Did your e-blast successfully lead … Read More

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