San Diego Marketing

The marketing world is full of disorienting buzzwords. “ROAS.” “Snackable.” “Turnkey.” It’s enough to make you question whether or not you’re in a simulation.  One buzzword, however, is as legitimate as it is catchy: brand journalism. If you haven’t heard … Read More

KWSM San Diego is crushing it! In addition to Savana and Niamh’s recent title changes, Junior Copywriter Monty Montgomery has been promoted to Copywriter.   Monty joined the KWSM team on October 6th, 2021, and he actually started in our … Read More

At KWSM San Diego, we’re celebrating a couple of recent title changes – Junior Digital Marketing Specialist Niamh Varian has now become a Junior Content Creator and Digital Marketing Specialist Savana Harris is now a Digital Marketing Strategist.   Niamh … Read More

Although social media has had a short life, it’s safe to say that it has completely changed the way that people interact with each other all around the world today. World Social Media Day comes each year on June 30th … Read More

If you’re having trouble growing your social media presence, you may want to consider adding influencers to your marketing strategy. Influencers are a great way to help you get the word out and increase brand awareness. Influencer marketing is a type … Read More

The Covid-19 Pandemic has accelerated the growth of the digital sphere. It was a rocky start (you’re on mute!), but with time, the world started to adapt to this new norm. Back in October of 2021, Mark Zuckerberg introduced Facebook’s … Read More

As San Diego restaurants, hotels, nail salons, and similar establishments brace for further COVID-19 restrictions, business owners are searching for creative ways to survive another round of stringent stay-at-home orders in Southern California.  For bars, breweries, and distilleries, these challenging … Read More

It’s the season of giving and the charitable spirit of philanthropy, corporate volunteering, and organized giving should shine in your business and its content marketing initiatives. Business owners often mistakenly view corporate philanthropy as a soft option or an extra, … Read More

Many San Diego businesses already have some kind of social media strategy in place, but the holidays are a special time and often require a different approach to really get your community buzzing!  No matter your industry, product, or service, … Read More

Every year around this time, the floodgates burst open for holiday advertising. While Thanksgiving will look a little different in San Diego and around the world in 2020, holiday marketing campaigns are still saturating every advertising medium. It can be … Read More