Social media advertising has changed the game–literally. Creating ads today doesn’t require thousands of dollars for distribution through magazines and TV. You can get in front of potential customers right where they spend the majority of their time–social media channels. … Read More
Analyzing your competitors’ online behavior is a great tool when creating and executing your own digital marketing strategy. What they do on social media can be used to find inspiration, learn from their mistakes and help your brand navigate the … Read More
Today there are 77.4 million people in the U.S. using the social media platform Pinterest. With more e-commerce companies discovering the value of Pinterest Ads (also called promoted pins), it’s difficult to determine whether your business should be putting … Read More
Whether you are a solopreneuer or Fortune 500 company, having, and more importantly, sticking to a marketing budget is critical. Overspending can result in nightmares for CFOs and could make the difference in paying the bills for small business owners … Read More