Whatever your business or industry, Google Ads can be highly effective when used strategically for growing website traffic and generating leads. But what happens when your ads aren’t generating leads? There are several factors that must work cooperatively in order … Read More
Placing carefully curated advertisements in front of a qualified audience is one of the best ways for San Diego businesses to drive conversions. With digital advertising, businesses have the opportunity to do this online, spending marketing dollars to show their … Read More
With all the uncertainty of the coronavirus, many business owners are making tough decisions about keeping their marketing efforts going or putting things on pause. At KWSM: a digital marketing agency, we have several clients who are running Google Ads … Read More
At KWSM, our clients’ needs always come first and we want to make sure they know upfront what we think they need to succeed. This transparency is an important value our agency stands behind and was the genesis behind a … Read More
Social media advertising has changed the game–literally. Creating ads today doesn’t require thousands of dollars for distribution through magazines and TV. You can get in front of potential customers right where they spend the majority of their time–social media channels. … Read More
Analyzing your competitors’ online behavior is a great tool when creating and executing your own digital marketing strategy. What they do on social media can be used to find inspiration, learn from their mistakes and help your brand navigate the … Read More
Today there are 77.4 million people in the U.S. using the social media platform Pinterest. With more e-commerce companies discovering the value of Pinterest Ads (also called promoted pins), it’s difficult to determine whether your business should be putting … Read More
Whether you are a solopreneuer or Fortune 500 company, having, and more importantly, sticking to a marketing budget is critical. Overspending can result in nightmares for CFOs and could make the difference in paying the bills for small business owners … Read More