The COVID-19 pandemic has brought hardship to many Atlanta businesses. In an effort to stop the spread of the virus, Georgia passed a Shelter in Place order that went into effect on April 3, 2020. This legislation requires all non-essential … Read More
Amid the global pandemic, closures continue in the Las Vegas valley bringing most businesses to a halt. Your doors may be closed, but your effort shouldn’t stop there. During this crisis, it is crucial to maintain your presence and connection … Read More
As a marketing agency, we see first hand with our clients how a pandemic like COVID-19 can turn businesses in all industries upside down. In these uncertain times, it’s crucial to understand the best practices for keeping your business strong … Read More
The coronavirus pandemic has created uncertainty within many businesses. At KWSM, we see most of these concerns through the lens of marketing. Some companies are concerned about whether they can survive the shutdown, and are trying to stage an immediate … Read More
LinkedIn can be a very powerful tool for your business if used correctly. Known as “the world’s largest professional network,” LinkedIn is home to over 600 million users in more than 200 countries across the globe. This means a lot … Read More
Of all forms of content online, nothing performs better than video. When there is a compelling video, people will drop everything they are doing to watch. It provides more of a human element to the content, as it brings the … Read More
Is your organization considering entering the world of public relations? If you’re trying to reach an audience outside your usual sphere of influence, or simply trying to spread company news quickly, a press release may be the answer you’re looking … Read More
It’s no surprise that video has become one of the leading forms of content marketing. Not only is it visually compelling, but it also humanizes your brand. When you post your content to platforms like YouTube with effective descriptions, … Read More
Whether you’re a nonprofit organization or a business raising money for a special cause, your fundraising campaign must accomplish two key objectives — connect with potential donors and inspire them to take action. The most effective digital fundraisers employ the … Read More
From live chat to chatbots, the use of online chat features is growing exponentially. They allow businesses to take their relationship with their online audience one step further by connecting through quick and easy chat elements. Chat boxes give brands … Read More