Is your organization considering entering the world of public relations? If you’re trying to reach an audience outside your usual sphere of influence, or simply trying to spread company news quickly, a press release may be the answer you’re looking … Read More
It’s no surprise that video has become one of the leading forms of content marketing. Not only is it visually compelling, but it also humanizes your brand. When you post your content to platforms like YouTube with effective descriptions, … Read More
Whether you’re a nonprofit organization or a business raising money for a special cause, your fundraising campaign must accomplish two key objectives — connect with potential donors and inspire them to take action. The most effective digital fundraisers employ the … Read More
From live chat to chatbots, the use of online chat features is growing exponentially. They allow businesses to take their relationship with their online audience one step further by connecting through quick and easy chat elements. Chat boxes give brands … Read More
Before the days of scrolling through Google, Facebook, and Yelp reviews, and the numerous Instagram comments, businesses relied on word-of-mouth and surveys to understand customer satisfaction. In our current digital world, companies are exposed to a variety of ways they … Read More
We love all things digital marketing. Bringing home a paycheck is nice. However, many of us work at KWSM: a digital marketing agency because it is our passion. Social media marketing, graphic design, website design and development, video, photography, and … Read More
Keeping current on the latest marketing trends can be difficult in the ever-changing world of marketing and technology. Every day there is an update to Facebook’s features or a new trick added on Instagram. And with algorithms continually being altered … Read More
Marketing is such an important part of any businesses strategy. This holds true in today’s world, where having a great digital marketing strategy can help take your business to the next level. The world of digital marketing, however, can be … Read More
Technology is amazing. Although it has its pitfalls, it has allowed us to streamline so many processes, automate innumerable tasks, and connect with countless audiences. This has been especially true for the digital marketing industry. Today, there are hundreds of … Read More
Video is becoming the number one asset in digital marketing regardless if it’s shot horizontal or vertical, and we want your business to reap the benefits. Aside from client management, KWSM is always looking for ways to help small businesses … Read More