Why aren’t my Google Ads Converting?


Search ads on Google or Bing are typically an effective way to get in front of audiences that are already searching for keywords related to your business’ industry or offerings.   Search ads on the Google AdWords network typically convert … Read More

What are Calls to Action and Why do They Matter?


Whether you’re crafting a blog, a new website landing page, a newsletter, or an ad, including a call to action should be an essential part of your content.   A call to action is a prompt that explicitly tells the … Read More

Advantages to Cleaning Up Your Email Marketing List 


When is the last time that you cleaned up your email marketing list for your business? Best practice suggests that you should be cleaning up your email list every three to six months. If your business utilizes email marketing multiple … Read More

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