Setting Goals In Google Analytics is Essential. Here’s Why.
By now, you’ve likely heard of Google Analytics. If you’re running a marketing program for your business, you’ve likely used it as well. This tool
By now, you’ve likely heard of Google Analytics. If you’re running a marketing program for your business, you’ve likely used it as well. This tool
We’ve all been there: you diligently tag all of your campaign URLs so that when you go to review your data in Google Analytics, you
The state of the world can shift in the blink of an eye, and this year has been a prime example. In such a fast-paced,
It is often said that ‘marketing to everyone is marketing to no one.’ When growing your business, it is tempting to want to throw marketing
Google Analytics is widely used among businesses and has often been hailed as the best, free tool to track website behavior. However, if you are
At KWSM: a digital marketing agency, in order for us to develop comprehensive marketing strategies, we need to assess what is and isn’t working before
UTM stands for “Urchin Tracking Module.” It is a code that you place at the END of your URL. The purpose of the UTM is
There are many different audiences you can choose to market to online. Using powerful algorithms and website pixels, you can target people at all points
For every yin, there’s always a yang. This balance in life is the same balance in your marketing strategy. For every quality piece of content
Sometimes lightning strikes and everything comes together. However, these rare moments of wonder have a sturdy foundation of technique, hard work, and resilience. When it