With the rise of networking online, the business world has changed. Fast talkers and silver-tongued devils no longer run the show – nowadays, online communication reigns king when it comes to outreach. With this shift in communication style across businesses … Read More
Are you looking to make your mark in the business world and start networking the right way? When asking others in the business world what the top networking platform is, most would say LinkedIn. LinkedIn is a great way for … Read More
Networking online is important for your business to develop both social and professional relationships. Although you can reap many of the same benefits as networking in person, online networking requires business owners to utilize a variety of digital tools. Here … Read More
What is Influencer Marketing? The most recent buzz in the past couple of years has revolved around influencer marketing. But what exactly is it? Influencer marketing is where businesses enlist people who are influential to their brand to help promote … Read More
Public relations is a great way to cultivate relationships with media, industry partners, and even those inside your own organizations. When first thinking about public relations, you probably envision talking to a reporter or sending out a press release. Although … Read More
LinkedIn + Lead Generation Lead generation refers to all of the activities and strategies a business uses to drive potential customers to their business offering. Without lead generation, businesses will have a difficult time attracting new customers and creating sales. … Read More
A thought leader is someone who has industry expertise and can influence others. As a business owner, this is the best method to position yourself and your company as the leader in your industry. More customers and referral partners will … Read More
In the business-to-business market, knowing the right people is imperative, but finding them is difficult. LinkedIn has many tools to help with networking yourself and your business. Tools like Advanced Search can help you find people in the area and specific … Read More
At KWSM, our team is passionate about sharing our clients’ stories and services through effective digital marketing strategies. We focus on driving new business for our clients and setting them up for growth. One of our clients, Art Work Fine … Read More
In 2020 LinkedIn launched LinkedIn stories. This is a mobile-only feature that allows you to upload stories, similar to Instagram or Facebook, which disappear after 24 hours. So how are companies using this feature to boost engagement with followers? Keep … Read More
