2020 has been a challenging year for many businesses. With the COVID-19 pandemic and state lockdowns, businesses are shifting their traditional marketing strategies. As society tries to function in the new normal, planning for the current and future success of … Read More
Is your Atlanta business struggling to stay afloat amid COVID-19? It seems even though many have reopened their doors, the pandemic is still wreaking havoc on local businesses in various industries. As a digital marketing agency in Atlanta, we … Read More
KWSM Social Media Bootcamp is back this August, and this time it’s virtual. Historically, our Bootcamps are a 4-week learning opportunity for business owners or marketing managers to deepen their understanding of popular social media platforms – Facebook, Instagram, LinkedIn, … Read More
When it comes to cutting-edge, impactful marketing platforms, Instagram, YouTube, and Facebook come to mind for many people. But what about LinkedIn? The professional networking platform is often glazed over by marketing strategists, but if you’re in a B2B business, … Read More
LinkedIn Ads are becoming increasingly more popular for businesses looking to generate new business online. Since it is mainly used in a professional setting, it is especially popular with B2B ventures and companies who are looking to get the attention … Read More
As we navigate and push forward through these difficult times, many businesses may be concerned that even though online marketing is essential, it will cost too much. The good news is, much of your social media marketing can be done … Read More
You may already be familiar with Facebook Events, but have you tried LinkedIn Events? This feature allows you to promote any upcoming webinar, workshop, product launch, or your next in-person event. Here’s what you need to know to start leveraging … Read More
Tracking your business goals is the key to success. Are you also tracking your digital metrics? If not, you should be using Key Performance Indicators. Key Performance Indicators, also known as KPIs, help you ensure your digital marketing is directly … Read More
LinkedIn has seen a lot of activity with users sharing their thoughts on COVID-19, its impact on their personal and professional life, and offering support to others. While these times are different for all of us, here are a few … Read More
When the crisis first started, news stories were being released daily. Business owners were making quick decisions and sharing important information with their customers multiple times per week. But we’ve been in crisis mode for a few weeks now. People … Read More