Social Media and Ads is our third course in this fall’s Digital Marketing Bootcamp. This series of courses was built to help business owners like you get the most from your marketing. This Bootcamp class is co-led by KWSM Digital … Read More
At KWSM, our team is passionate about sharing our clients’ stories and services through effective digital marketing strategies. We focus on driving new business for our clients and setting them up for growth. One of our clients, Art Work Fine … Read More
When you first think of networking, you may imagine face-to-face interactions at lunch-ins, happy hours, and dinners. But there is so much more to it. Online networking opportunities take these conversations to a whole new level and can seriously benefit … Read More
Emojis have been changing up the chatting game since 1997. Yes, you read that correctly: 1997! They have been a way of sharing emotions when communicating via text. It seems like there’s an emoji for any and every reaction. But … Read More
3.96 billion people are active on social media. This gives businesses a great advantage to reach their ideal customers through their marketing campaigns. Running social media marketing campaigns on top channels like Facebook, Twitter, LinkedIn, and even TikTok can help … Read More
In 2020 LinkedIn launched LinkedIn stories. This is a mobile-only feature that allows you to upload stories, similar to Instagram or Facebook, which disappear after 24 hours. So how are companies using this feature to boost engagement with followers? Keep … Read More
At the end of 2020, there were over 30 million small businesses in the U.S. This number has continued to increase in 2021. Despite this boom in entrepreneurship, 50% of small businesses struggle to make it past their first year, … Read More
LinkedIn is the standard social platform for professional networks and relationships, with both free and paid options. This particular platform has been a popular and effective way for businesses to find and nurture sales leads. LinkedIn has released an added … Read More
LinkedIn is the leading organic social network for B2B businesses. That’s why many business owners turn to LinkedIn ads to directly connect with decision-makers and make the sale. Although these social media ads seem promising, not everyone gets the results … Read More
At some point in your social media explorations, you’ve come across viral TikTok ads and videos. It’s likely that it was difficult to tell whether it was an organic video or a sponsored ad. Still, you probably found yourself captivated … Read More
