3.96 billion people are active on social media. This gives businesses a great advantage to reach their ideal customers through their marketing campaigns. Running social media marketing campaigns on top channels like Facebook, Twitter, LinkedIn, and even TikTok can help … Read More
In 2020 LinkedIn launched LinkedIn stories. This is a mobile-only feature that allows you to upload stories, similar to Instagram or Facebook, which disappear after 24 hours. So how are companies using this feature to boost engagement with followers? Keep … Read More
At the end of 2020, there were over 30 million small businesses in the U.S. This number has continued to increase in 2021. Despite this boom in entrepreneurship, 50% of small businesses struggle to make it past their first year, … Read More
LinkedIn is the standard social platform for professional networks and relationships, with both free and paid options. This particular platform has been a popular and effective way for businesses to find and nurture sales leads. LinkedIn has released an added … Read More
LinkedIn is the leading organic social network for B2B businesses. That’s why many business owners turn to LinkedIn ads to directly connect with decision-makers and make the sale. Although these social media ads seem promising, not everyone gets the results … Read More
At some point in your social media explorations, you’ve come across viral TikTok ads and videos. It’s likely that it was difficult to tell whether it was an organic video or a sponsored ad. Still, you probably found yourself captivated … Read More
LinkedIn is a business networking site for professionals to connect and share content with like-minded individuals in similar industries. LinkedIn is not only beneficial for your personal use but also your business! People can visit your business page, follow the … Read More
LinkedIn has stepped into the spotlight this past year with content creation on the platform increasing by 60% in 2020. Many companies and individual LinkedIn members are producing content to stay in touch with professional contacts and colleagues during this … Read More
If you’re on LinkedIn, you know that the social platform is used by business professionals looking to expand their professional network. But did you know that LinkedIn has been named the most trusted social media platform for the last few … Read More
Before you start marketing your business, you need to know who you’re talking to. Understanding your target audience is one of the most important parts of any campaign. Like most businesses, you have a variety of people that you’ll be … Read More