Just a friendly note from Foursquare alerting me that someone named ‘Kathi L’ is apparently getting to the gym more often than I am these days. And to add insult to injury, there are three smiling faces on my screen right under the banner ‘3 people are here.’ That’s right, they are working out right now, probably happily sweating through a Zumba or Body Pump class.
I love social media. And as an extension of those feelings, I love my laptop. And my smartphone. But I’m not in love with them. I wanted to make that clear because, apparently, some people are. A new study from Arizona State University finds that people can actually be in love with their favorite devices. You can read a whole article about it here, but basically what we’re talking about is something scientists call “material possession love.” It happens when a person “becomes emotionally attached to possessions as real substitutes in what resembles a human relationship.”
The number of U.S. households that pay for TV service from cable, satellite or phone companies dropped last year, for the first time in decades. And in last year’s fourth quarter, the number of people between ages 18 and 49 watching any kind of TV on a traditional set was down about 1.3% from the previous fall, the biggest decline in at least four years. (Nielsen) We were among them. We haven’t had cable in a year, and we moved our clunky old TV set to the garage. It just wasn’t getting any use.
A couple of years ago, you wouldn’t think of advertising your business and not telling people where to find you. Even if you don’t have a brick-and-mortar storefront, a customer might need to write to you. Maybe they want to send a note raving about the service you gave them; or they have a problem and want to return the merchandise you sold them. Perhaps a contractor wants to send you an invoice.