Instagram

Videos have become the pinnacle of marketing for businesses across all industries. Static images and compelling writing alone won’t get you the results you are looking for. Video marketing has now become an essential part of any effective marketing campaign. … Read More

As a Content Creator at a digital marketing agency, clients ask me whether they should use Instagram Reels. For the answer, we need to look no further than our own experience on social media. When you open Instagram, where do … Read More

With so many cookie policies and tracking changes rolling out, it can feel like your Facebook and Instagram ads are no longer hitting the mark. In the past, typical social media ads required businesses to install a Facebook pixel on … Read More

Meta is aiming to create the most customized in-app experience for Instagram users. Meeting this goal includes launching new personalization features that put content control back in the hands of users. These newest Instagram features include hiding recommended posts and … Read More

Many Instagram fans are asking, “what happened to my Instagram shop tab?” As Instagram has been rolling out some new changes to the platform’s shopping features, users are noticing a visual difference. Here’s what the changes could mean for customers … Read More

In the coming days, Instagram is rolling out its native post scheduling tool that could help streamline sharing feed posts, Reels, and Stories. Previously, Instagram users could schedule through the Meta Creator Studio. This new update will allow users to … Read More

At KWSM, we have a mentorship program that allows team members to learn from each other. The goal of the KWSM Mentorship Program is for Mentees to expand their professional skillsets and cross-train in an area of business and marketing … Read More

August is back-to-school season for many families, and at KWSM: a digital marketing agency, it’s not so different. Continued learning is a pillar of our agency, and this takes many different forms. One of our favorites? The KWSM Mentorship Program! … Read More

Although social media has had a short life, it’s safe to say that it has completely changed the way that people interact with each other all around the world today. World Social Media Day comes each year on June 30th … Read More

The recent Instagram feed refresh has been rolling out to take on rival social media channel, TikTok. This new design will impact the standard square format, increase favoritism for Instagram Reels,  and launch story customizations.  Here are the changes you … Read More