4 Important Google Analytics Metrics in 2021

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Google Analytics is one of the most vital tools when it comes to gaining insight into your business’s website, especially for digital marketing data. Did your social media ad drive traffic back to your website? Did your e-blast successfully lead … Read More

How to Optimize Your Business’s Yelp Page

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In the time of the social media giants – Facebook, Instagram, LinkedIn – some of the smaller players tend to get overlooked. One of these small (but mighty) players is Yelp. Yelp boasts an average of 178 million unique users … Read More

3 Signs Your Business Needs Local SEO

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Let’s face it, marketing budgets aren’t bottomless. Your company’s dollars are a limited resource, which is all the more reason to make every dollar count.  Luckily, in 2020 and beyond, there are many cost-effective ways to elevate your marketing strategy, … Read More

Utilizing Your Brand’s Reviews

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A happy consumer that shares their experience with your brand is the best social proof your brand could ask for. Reviews can make or break your credibility, so knowing how to utilize them is important.   Consumers are more inclined … Read More

Don’t Let Inspiration Become Imitation When Crafting Your Ads

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  Everyone knows that “imitation is the sincerest form of flattery,” right? There is a ring of truth to that, and keeping an eye on what competitors are doing is essential to keeping ahead of the curve, but in social … Read More

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