Video is the Best Play… But Don’t Get Thrown Out Of The Game
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LinkedIn Live is creating early success for entrepreneurs, Instagram tries to cope with the poor performance of IGTV, Google+ says goodbye, and YouTube is bringing out the umpires and throwing people out of the game. One thing is sure: the … Read More

Utilizing Your Brand’s Reviews
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A happy consumer that shares their experience with your brand is the best social proof your brand could ask for. Reviews can make or break your credibility, so knowing how to utilize them is important.   Consumers are more inclined … Read More

Instagram Recommends Posts and Facebook Watch Goes Global
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Social media platforms like Twitter and Google are cracking down on unauthentic accounts. Meanwhile, Instagram begins its test on recommended posts, and Facebook Watch goes global. Here’s what’s trending in social media this week.   Facebook, Twitter, and Google Remove … Read More

Don’t Let Your Audience Become Burned Out On Your Brand
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  Your brands social media channels are a massive part of your brands identity; it’s your lifeline in terms of quickly reacting to customers and spreading the word about upcoming sales, events, or giveaways. While that will never stop being … Read More

Don’t Let Inspiration Become Imitation When Crafting Your Ads
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  Everyone knows that “imitation is the sincerest form of flattery,” right? There is a ring of truth to that, and keeping an eye on what competitors are doing is essential to keeping ahead of the curve, but in social … Read More

Starting A Business Is Tough, Don’t Forget Social Media
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Starting your company is one of, if not the, defining moments in your life. It’s easy to get caught up in trying to do everything at once, including handling every facet of your marketing. While you probably have experience posting … Read More

If You Aren’t Staying On Top Of Your Website Traffic, You’re Wasting Your Ads!
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  Keeping track of your audience is typically the most important part of managing your social media and your company’s success. Seeing likes, comments, and followers are easy ways to get a bird’s-eye view of how you’re doing, but they … Read More

What The Trending Content Of 2017 Can Teach You About 2018
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It’s that time of year again! You know when you start seeing the recap posts – the ones that highlight the most successful social media hits of the prior year. The website BuzzSumo has an awesome look at the viral posts … Read More

Learning How To Test Your Audience Is A Necessary Social Media Skill
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If you’re investing money, and you find an investment that is low-risk, high-reward, you’d take an interest. If $5 can get you $50, chances are you take that chance. Social media is exactly that low-risk, high-reward investment that you would … Read More

The Social Media Trends To Prepare For In 2018
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  It’s December, and that means it’s time to start thinking about how you’re going to handle 2018. It might seem daunting, but having an idea of the trends rolling into 2018 will make you far more effective than trying … Read More

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