Is your online presence designed to attract and capture the leads you need for your brand to succeed? Strategic content marketing can make your answer a resounding “yes.” Read the posts below to find out how content marketing can benefit your business.
Like a lot of things in business, the way we sell has changed. Traditional sales, where your sales force was responsible for cold calls and
You’ve heard us say it again and again: Visual content is king. Who doesn’t like seeing a beautiful photo or a cleverly designed infographic? The
People and businesses often approach us and ask us whether it’s more important to have a website or a social media presence. Our answer? You
Blogging is a way to establish your brand and educate potential customers online. Here are some tips to help with writing a good blog post:
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and
Creating a social media strategy for a large, established brand is very different from creating one for a small business. One of the difficulties that small business owners encounter is that much of the ‘expert’ advice on social media is geared toward companies that already have a dedicated following – but what about a business that operates mostly on referrals from a small customer base?
I was pleasantly surprised this morning when I came across an article announcing that Nike had decided to finally take its social media efforts in-house.
One of the biggest frustrations of social media is not getting enough fans and followers. We understand that these are not the most important metrics
So you’ve tackled your big social media plan, but did you forget about spreading the word about your social media presence? These little steps may seem
Why do most social media strategies fail? Social media is hot right now. Its cutting edge, it’s the next best thing, and so on and
