Brand Reputation

At KWSM, we are lucky to help tell the stories of some amazing companies. We recently partnered with one of the nation’s most important nonprofit organizations, The Congressional Medal of Honor Foundation, to raise awareness of their mission to perpetuate … Read More

Want to expand on the content created by your digital marketing team? It’s time to harness the energy of consumers. User-generated content (UGC) is any type of content – images, videos, reviews, comments, podcasts, etc. – created about your product … Read More

Your brand amounts to how your company is perceived in the minds of consumers and is defined by the experiences they have with your company. As important as branding is, it can easily become stagnant as businesses lack the time … Read More

Non-essential business closures continue to cause grief for small business owners who must reluctantly keep their doors closed until further notice. As of April 29th, Las Vegas businesses have received news that the closures will be extended, but a glimmer … Read More

Tracking your business goals is the key to success. Are you also tracking your digital metrics? If not, you should be using Key Performance Indicators. Key Performance Indicators, also known as KPIs, help you ensure your digital marketing is directly … Read More

When you’re walking through a farmers market, the vendor that catches your eye the most is the one that you’ve seen previously in multiple places. This is due to that vendor creating a brand and telling their story through their … Read More

Your social media presence tells a story about your brand – whether you like it or not. You might say, “But my company doesn’t have a social media strategy. We barely post. We aren’t concerned with social branding.” Eek! There’s … Read More

Everyone makes mistakes now and then. It’s a part of life, and learning out to recover from them is a vital part of growing up. However, there is difference between spilling someones drink at a coffee shop and putting something … Read More

Some books have the power to bring us into a completely different world. They can make us feel happy, sad, frightened, or angered for hours on end without us even realizing it. But if you step back and think about … Read More

You may not have a couch in your office, but with today’s digitally driven, modernized, instant gratification mindset you may need to play therapist for your clients and customers more than you’d like! Whether you like it or not, social … Read More