Brand Reputation

Creating a brand that people love is essential for business survivability. It can be difficult to know where to start, but with a little planning and hard work, you can create a brand that represents your business well. The steps … Read More

When most people think about empathy, they think about it in the context of personal relationships. However, empathy also plays an important role in marketing. In fact, empathy may be one of the most underrated aspects of business. When done … Read More

People often have misconceptions about branding, which can lead to them not understanding its importance. It’s important to understand what branding is and is not in order to create a strong brand for your business. If you keep these things … Read More

Imagine yourself going through life without your name, sense of style, voice, and everything that makes you, you. Every little component that makes you who you are differentiates you from others. It is how you are identified and what goes … Read More

Google reviews are an essential part of SEO and must be a priority for your business. According to Moz, reviews are an important part of the E-A-T formula: Expertise, Authority, and Trustworthiness. The more reviews you gain the more your website … Read More

 When potential customers visit your website for the first time, your company culture may very well influence their decision to purchase your product or service. The About Us, mission, and core values pages of your website are all indicators of … Read More

Here at KWSM, we’re big fans of Yelp. When it comes to online reviews, Yelp is one of the best websites for consumers. Users can contribute their opinions of businesses they’ve visited, and potential customers can read those reviews to … Read More

Social media is a great way to find new audiences and engage with your current customers. Effective use of social media involves much more than ads and promotions about your business. These days, customers look at a company’s social media … Read More

Brand trust may be more important than ever amid the global pandemic and the widespread feeling of uncertainty that accompanied it. Having a brand that people trust in a volatile economy is crucial, and this feeling of security protects the … Read More

Has your company suddenly lacked impressions, engagement, and new followers on social media and you can’t figure out why it’s happening? You might be shadowbanned! What does it mean to be shadowbanned on Instagram, Facebook, or TikTok? Keep reading to … Read More