How to Use Pinterest to Drive Traffic to Your Blog

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You’ve spent a lot of time and effort creating an amazing blog post for your business and recently published it on your website. But, your work isn’t over yet. To reel in new views, you’ll want to promote your blog … Read More

How To Drive More Traffic to Your Older Blog Posts 

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Typically, when people have questions, they’ll turn to the internet to find answers. This is a great opportunity for your website to attract searchers by posting blogs that are indexed in search results. Having a successful blog will help to … Read More

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What is Alt-Text and Why Does It Matter?

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If you’re somewhat familiar with social media and digital marketing, you may have seen the option to “add alt-text” to photos. Platforms like Instagram, Twitter, LinkedIn, and Facebook all now include areas for you to add alt-text to images and … Read More

How to Pick a Tone for your Business 

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A brand voice is what you say in your communications to your customers (think: your blogs, social media posts, newsletters, and what’s written on your website), but your brand tone is how you say it. It is something that is … Read More

Essential SEO Elements to Strengthen Your Blogging Efforts

Essential SEO Elements to Strengthen Your Blogging Efforts

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While many people understand the basic concept of Search Engine Optimization (SEO), most people don’t fully understand its potential impact or how easily it can be implemented into their current blogging efforts. If you haven’t already incorporated blogging into your … Read More

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3 Ways to Write Better Blogs

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Are you writing blogs for your business? Blogging for your website is one of the best ways to improve SEO and offer education to help your audience learn more about your area of expertise. Even if you’ve been blogging for a … Read More

4 Elements to Include in Every Blog Post

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If you’re a business owner trying to beef up your content marketing strategy, blogging should play an integral part in your plan. Original blogging content goes beyond communicating directly to the viewer, it also increases your SEO ranking. To create … Read More

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How To Create Successful Marketing On A Budget

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Whether you’re a new business that’s bootstrapping your growth, or a well-established company that needs to cut costs in the wake of COVID-19, marketing on a budget can be tricky – but it is possible. If you’re looking to create … Read More

Blogging is an essential marketing tool for your business. It can help expand your customer reach, showcase your expertise, and drive traffic to your products and services. Although blogging is an integral part of a successful marketing strategy, many businesses don’t know where to start. Here are some blog topic ideas your business can incorporate into your content. Case Studies Blogging is the ideal way to demonstrate your business’s expertise. Writing about your company’s successes through case studies can help position you as an expert in your industry. Case studies typically cover one event or interaction with a client. In these posts, you can talk about the situation your business was presented with, obstacles you had to overcome, and how you found a positive solution. Your case study can even include photos of your services or products in action, videos of your team talking about the scenario or a written or video testimonial from the client involved. No matter how big or small you think your story is, sharing it can make a positive impact on your audience and your reputation. Testimonials The best way to win potential customers over is to let your current clients rave about you. Turn your positive reviews and customer feedback into testimonial blogs to let your customers tell your story. Since consumers naturally trust people more than brands, client testimonials add more weight to the decision they're trying to make. This type of content allows you to talk about your products and services while building trust with your audience. These blogs create a deeper, more emotional appeal because your audience can physically see and hear from your biggest supporters. Employee Spotlights In order to build a strong connection with your audience, it’s important to show the faces behind your brand. Use your blog to feature your employees in action and show your customers the people they can expect to meet when working with your business. Employee features are also a great way to turn employees into advocates. People love to hear positive things about themselves. When you post blogs about your employees, they will naturally want to share that post with their friends, thus expanding your audience reach further. Industry Topics The best way to use blogs to support your business is by writing about industry topics. Whether you’re a service-based or product-based business, you can use your blog as a hub for industry information. Write about timely topics and changes in your prospective industry. Blog about any recent news that could impact the city you’re located in. Create content about popular trends and apply them to your brand. These types of blogs position your brand as an expert in your field and help drive more consistent traffic to your website. Blogging is an effective way to communicate with your audience. Although your blogs should live on your company’s website, this content can be shared on all of your social media channels and help expand your audience reach even further. Companies who blog get 97% more links to their websites. At KWSM, our team works as an extension of your team to carefully craft fully developed and expertly researched blog content to reach your ideal clients. CONTACT US to learn more about creating an effective content marketing strategy.

What Should Your Business Be Blogging About?

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Blogging is an essential marketing tool for your business. It can help expand your customer reach, showcase your expertise, and drive traffic to your products and services. Although blogging is an integral part of a successful marketing strategy, many businesses … Read More

3 Ways to Improve Your Social Media Marketing for 2021

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The final quarter of 2020 is coming to a close, and it is time to plan for 2021. A new year is a perfect time to start fresh and improve your current marketing techniques. If you’re ready to level-up your … Read More

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