Blogging

As a digital marketing professional, I know that many businesses question the need for consistent blogging. Even though blogging comes with obvious SEO benefits, it is understandable that you would not want to get stuck in the rut of writing … Read More

The marketing world is full of disorienting buzzwords. “ROAS.” “Snackable.” “Turnkey.” It’s enough to make you question whether or not you’re in a simulation.  One buzzword, however, is as legitimate as it is catchy: brand journalism. If you haven’t heard … Read More

Growing brands with tighter marketing budgets often come to the same realization: that they need content marketing. Paid ads, be it on Google, Facebook, or LinkedIn, can come with a budget –but blogging is free. The only investment is your … Read More

Those seeking the best writer to aid their brand marketing strategy might find themselves lost in the terminology about what type of writer they need. It’s incredibly common for people to use the title Technical Writer and Technical Copywriter interchangeably, … Read More

Writers make some of the best strategists because they understand the power of intimately getting to know a problem and finding a solution to address that problem. Below are some copywriting principles that companies can borrow when planning their marketing … Read More

SEO writing is highly formulaic. This means there are numerous variables to consider, frameworks to choose from, and steps you can take to boost your chance of conversions. But remembering all those variables and formulas can feel overwhelming—especially if you … Read More

If you like getting things right the first time (or as close to the first time as possible), you understand that proper communication and instructions can be crucial for nailing your project objectives. Brand copy is an excellent way to … Read More

Narrative journalism is becoming an increasingly more popular and important form of storytelling, and many brands are incorporating journalistic stylings into their marketing strategies. Brand journalism stands in that gap, providing both internal teams and external customers with social, emotional, … Read More

Language evolves. Thanks to the digital communication space, many of us are seeing language evolve in real time. Words, phrases, or methods of communication that were once considered niche or informal are quickly moving into the mainstream. Since marketing has … Read More

Blogging is no longer an exclusive tool for niche industries or influencers. In today’s landscape, blogs are a staple in the best digital marketing strategies for any B2B business. Blogs help companies exercise their expertise, connect with audiences, and provide … Read More