Have you thought about sending out a press release but aren’t sure it’s the right time to do it? In this edition of Social Media Help Desk, Host Stephen Wagner, Senior Content Editor Layla Lameijer and Content Editor Ivana Hermida … Read More
Writer’s block can be frustrating, especially when you’re facing a deadline. It’s inevitable that at some point in your career, you’ll need some new tips on how to get the creative juices flowing again. We’ve gathered 5 ways to help … Read More
If you are blogging or creating content for your business’s website, you may be wondering if keywords are important to incorporate within your copy. The answer is, yes! First, in order to understand the effectiveness of keywords, you need … Read More
Have you noticed those little tick marks next to some Facebook and Instagram profiles? Well, they’re more than just checks, they’re stamps of authenticity and a way to help validate your business. A checkmark means a person or business has … Read More
With the new year around the corner, many businesses are updating their strategies to engage with their audience. One of the most common questions we’ve heard is “are blogs still worth the effort?” Consider the following reasons to keep blogging … Read More
How many digital marketers does it take to screw in a lightbulb? None — they’ve automated it. How many digital marketers does it take to cook Gnocchi and Eggplant? — That would be 13. The KWSM team took a break … Read More
As we get ready to ring in the new year, Twitter is making new rules that will affect our newsfeed. On the heels of the 2020 election, Twitter has banned the promotion of political ads from politicians and political parties. … Read More
The term “creativity” is thrown around a lot in the marketing world. It’s even one of our core values here at KWSM because thinking outside the box, solving problems, and generating original ideas is a huge part of what we … Read More
It’s not only about social media over here at KWSM. We offer important digital marketing services that many businesses don’t completely understand and, as a result, often fail to use effectively. One of the services that can cause a lot … Read More
I know this seems like a bold thing to state, but it’s true! We’re not saying that everyone has a natural-born talent for great storytelling and grammar. Creating engaging content, whether blogging or on social media channels, takes a ton … Read More