Every year around this time, the floodgates burst open for holiday advertising. While Thanksgiving will look a little different in San Diego and around the world in 2020, holiday marketing campaigns are still saturating every advertising medium. It can be … Read More
Email marketing is like that cozy cardigan you own – always there when you need it, but never quite at the top of the heap. Contrary to popular belief, email marketing is not antiquated or outdated. In fact, email … Read More
It’s no secret that social media is a crowded space. From friends to family, businesses large and small, and even influential pets, everyone has a social media account. In such a crowded space, how do you create content for … Read More
Most industries have taken a massive hit during the coronavirus pandemic in 2020, but one that may surprise you is parks and outdoor recreation. While we have all seen plenty of envy-inspiring pictures on Instagram of friends and family enjoying … Read More
In digital marketing, having a pulse on what’s new and next is imperative to keep a leg up on the competition. This year, almost every social media channel has undergone some sort of scrutiny – Twitter for allegations of … Read More
November is here, and it marks the beginning of the holiday season. With so many holidays and National Days happening in the coming weeks, are you incorporating them into your marketing messaging? Doing so is an easy (and essential) way … Read More
To prepare for the upcoming holidays, Facebook, Instagram, and Pinterest are pulling out all the stops to enhance the user experience. Facebook Reorganizes the News Feed Order Facebook has been testing its simplified News Feed with three separate, swipeable feed … Read More
12 weeks ago, I embarked on a growth journey and began KWSM’s leadership training program. At the start of the process, I tried to imagine the person I wanted to become. What type of leader did I want to be? … Read More
One thing that sets KWSM apart from other agencies is our ability to hone in on a client’s brand story, especially when it comes to social media. We have the ability to craft content on multiple social media channels that … Read More
Halloween will look a little different in California this year, with the local government in San Diego County recommending one-way trick or treating as an alternative to traditional Halloween activities amid the coronavirus pandemic. But never fear- your business can … Read More