Language evolves. Thanks to the digital communication space, many of us are seeing language evolve in real time. Words, phrases, or methods of communication that were once considered niche or informal are quickly moving into the mainstream. Since marketing has … Read More
Blogging is no longer an exclusive tool for niche industries or influencers. In today’s landscape, blogs are a staple in the best digital marketing strategies for any B2B business. Blogs help companies exercise their expertise, connect with audiences, and provide … Read More
When starting your own business, networking is crucial to help you grow as it can provide you with business opportunities you might not be able to find on your own. Your network has the potential to provide you with insight … Read More
Your company’s blog can be a powerful asset in your marketing toolbox. It can work throughout the marketing funnel by helping people get to know your business, engage with you, and convert to a client. The big question to ask … Read More
Public relations is a great way to cultivate relationships with media, industry partners, and even those inside your own organizations. When first thinking about public relations, you probably envision talking to a reporter or sending out a press release. Although … Read More
A thought leader is someone who has industry expertise and can influence others. As a business owner, this is the best method to position yourself and your company as the leader in your industry. More customers and referral partners will … Read More
There’s no question that blogs are a powerful marketing tool. They can help you build brand awareness, drive engagement, and even convert leads into customers. But what many businesses don’t realize is that blogs can be adapted to speak to … Read More
Digital storytelling is more than just a fictional story in a blog. It’s about who you are as a business. And at KWSM, we believe that every business has a story to tell. From the founding of your organization to … Read More
Sunny and vibrant Orange County has finally opened back up again, just in time for the summer months. Here at KWSM’s Orange County office, we could not be more excited to get out and explore our home and favorite businesses … Read More
SEO, or search engine optimization, should be a regular part of your website maintenance. Doing regular SEO on your business’s website will help it remain relevant in Google and other search engines’ search results. If you’re in need of a … Read More
