In the face of adversity, many businesses not only survived but thrived through the pandemic. Among these success stories were San Diego Family Mediation and Orange County Family Mediation, sister companies that saw an opportunity for growth. They aimed to extend their reach throughout all of Southern California, and to do so, they united under a new banner: West Coast Family Mediation Center. This pivotal decision set the stage for a significant brand evolution and a partnership with our web design agency for a comprehensive website redesign.
Crafting a Unified Online Presence with a Professional Web Design Agency
That’s exactly what West Coast Family Mediation Center aimed for in their rebranding. They wanted a website that didn’t just look good but felt like a true home for their newly united brand. Merging two businesses? That calls for a web design agency with the experience to weave different stories into one without missing a beat. KWSM is always up for the challenge. And the result? A site that’s as easy to use as it is on the eyes, with every click welcoming you into their brand story.
Strategic Consolidation and Rebranding
As separate businesses, both companies had cultivated a robust online presence, with an extensive catalog of content contributing to solid SEO standings and noteworthy website rankings. However, their sites lived on separate domains. The challenge was to maintain this digital momentum while transitioning to a single, unified domain.
Our team at KWSM utilized several website design services and devised a strategy to preserve and enhance their online authority. Before introducing their redesigned site, we meticulously redirected the existing URLs to the new domain, safeguarding their SEO achievements and preparing the digital ground for Google’s reindexing.
A Website Redesign
The next step in blending these two companies was to create a centerpoint for their digital presence that included all of their services and reflected their new branding. Our client was looking for a warmer, more welcoming website experience that helped users effortlessly move through the site.
To achieve this “happy path,” we restructured the sitemap and designed the services dropdown menu to make all services visible at a glance. We also included featured blogs on nearly every page of the site that aligned with specific service topics so that visitors could dive deeper into a subject that piqued their interest.
Personal Touches for Enhanced Connection
In order to create a more personal experience, we replaced stock photos with real photos of the team members and added images of their local office throughout the entire site. Additionally, we created individual team member bio pages so site visitors could see all of the faces behind this powerful brand.
The Result
The culmination of these strategic efforts led to the successful launch of the West Coast Family Mediation Center website. The new site not only represents the fusion of two reputable family mediation firms but also stands as a testament to their commitment to serving more families across California.
Testimonial from the Client
Amanda Singer, Esq., MDR, CDFA™, from the West Coast Family Mediation Center shared her experience working with our web design agency:
“Working with the KWSM team was an absolute pleasure. The website redesign was completed sooner than expected, and the team’s dedication was evident throughout the project. Their organization, punctuality, and open communication made the process smooth and reassuring. Even after the launch, they continue to impress with stellar service. I wholeheartedly recommend KWSM for anyone in need of website design services.”
– Amanda Singer Esq., MDR, CDFA™, West Coast Family Mediation Center
Does Your Website Reflect Your Brand’s Credibility?
Consider this: 75% of consumers form their opinion of a brand’s credibility based on its website design. Is your website an accurate reflection of your business?
At KWSM, we provide comprehensive website design services that enhance your site beyond a digital footprint – creating a powerful conversion tool, accurately portraying your brand’s integrity, and converting visitors into loyal customers. Partner with us to reimagine your website and unlock the full potential of your online presence.
