Marcia L. Campbell, CPA, a division of Smith Marion, needed to build a stronger online presence, attract more leads, and establish herself as a thought leader in the world of accounting and fiduciary services. KWSM utilized brand journalism to humanize her expertise, attract the right clients, and increase her visibility in a competitive space.
Through weekly interviews, KWSM captured Marcia’s expert insights on niche topics in the fiduciary field and turned them into SEO-optimized content. This content was strategically crafted to provide a unique point of view, voice, and value to her target audience while ranking for first-page keywords, AIOs, and featured snippets:
My business has grown immensely because of their input and hard work. We receive three or more inquiries per week from the website and more from the internet because of the SEO. The inquiries come from the whole state of California, surrounding states, and across the country.”
