Your Facebook cover photo is arguably the most important real estate on your Facebook page. It’s the first thing users see when they visit your page and serves as an individual’s first impression of your company. It’s a powerful marketing tool, yet so many businesses don’t take advantage of this valuable space. Are you making the most out of this prime real estate? After all, you only have one chance to make a first impression.
Know The Space
Make sure your cover photo is the correct size. The ideal image should be 828 pixels wide by 315 pixels tall. Keep in mind that cover photos display differently on mobile devices than they do on desktops. Facebook will do its best to reformat the photo for optimal mobile display, but always double check that it’s showing up the way you want on a small screen.
Be aware of how your cover image will interact with the rest of your profile. Your profile picture, your page name, and your page buttons overlap with your cover image. Avoid including content in these areas because any text or visual elements will be obscured. We recommend keeping important content halfway above your image.
Keep It Visual
A cover photo is most powerful when you let the image do the talking, so keep your copy to a minimum when possible. Always use a high quality image, pixilated or blurry images are distracting and not in a good way! What’s most important is that your image clearly shares with your visitors who you are and what you’re all about.
Stay On Brand
Make sure the image you choose relates to your brand. This should ideally be the same image across all your social platforms. We recommend using the same or a similar design to your website to keep your branding consistent in customers’ minds. While it’s okay to use this space for promotions or campaigns, your image should always reinforce your brand identity, not stray from it.
Keep It Up To Date
An outdated cover image sends the message you aren’t actively monitoring your Facebook Page. If you do choose a cover photo promoting a specific date or event, be sure to replace it once it’s passed.
It’s easy to underestimate the power an eye-catching Facebook cover photo can have for your business. But remembering these simple tips can have a significant impact in the minds of your followers.
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