The content you see on your Facebook News Feed may look slightly different thanks to a new algorithm. The revision is an attempt to put more emphasis on transparency and original reporting by boosting content from websites that provide information … Read More
Instagram announced a new feature that will allow some users to create ad campaigns without linking to a Facebook Page. According to the social media giant, “You can now create Instagram ads without having a presence on Facebook. If you … Read More
A Facebook advertising boycott for the month of July is gaining momentum among some major brands. Companies such as Ben & Jerry’s, Eddie Bauer, Patagonia, REI, and The North Face have all pledged to pull advertising money from Facebook and … Read More
“We tried traditional marketing tactics such as print with little to no success and decided to invest our resources into digital marketing strategies. The investment has proved to be a much better source for new clients.” – Smith & Eulo … Read More
The term social media is quite literally defined by the Oxford Dictionary as “an application that enables users to create and share content,” but that’s much easier said than done on one very popular platform. If you’re on Instagram, you … Read More
It’s no secret that Instagram has become one of the most popular and widely used social media platforms ever. With over a billion users each month — spending an average of about 30 minutes a day on the platform — … Read More
It’s a new twist to Facebook’s launch into the ever growing world of video chatting. The Social Network has now added the capacity for Instagram users to get in on the action from their Instagram Direct inbox. In May, Facebook … Read More
As businesses across the nation begin slowly reopening their doors after the COVID-19 pandemic, a whole new set of questions are emerging. KWSM’s Marketing Solutions Managers Wendi Liechty and Jason Brady address some common concerns when it comes to marketing … Read More
Zoom has become a household name thanks to the ongoing COVID-19 pandemic. Virtual meetings have surged over the last few months as people look to connect from home for both business and leisure. As a result, several platforms, including Google … Read More
As the nation begins to slowly reopen, we can expect to see big changes to the way we’ll now interact, shop, and dine. Social Media is no exception; things have undoubtedly changed over the course of our COVID-19 isolation, and … Read More