How To Grow Your Instagram Following – Part 2
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Last week on the KWSM blog, we discussed how to grow your Instagram following by first polishing up your account. In the second part of this series, we’re going to discuss how to actively build your follower count, now that … Read More

How To Grow Your Instagram Following – Part 1
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Social media today has the power to transform your business and take it to new heights. We’ve seen several examples over recent years of how brands with strong followings have turned that audience into a built-in customer base, particularly with … Read More

What are the Best Marketing Podcasts?
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Keeping current on the latest marketing trends can be difficult in the ever-changing world of marketing and technology. Every day there is an update to Facebook’s features or a new trick added on Instagram. And with algorithms continually being altered … Read More

What are the Best Digital Marketing Tools for Small Businesses?
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Technology is amazing. Although it has its pitfalls, it has allowed us to streamline so many processes, automate innumerable tasks, and connect with countless audiences. This has been especially true for the digital marketing industry. Today, there are hundreds of … Read More

Summer Reading: The Best Marketing Books for Business Owners
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Are you an entrepreneur eager to learn how effective marketing can transform your business? A tried and true way of learning more on a topic is turning to good old-fashioned books. And as the summer months usher in longer days … Read More

Broken Buzzwords: When cool terms turn cold
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We’ve all been there; we’re sitting, reading through the industry’s most prominent news aggregator site catching up on the day’s marketing-musts or watching an influencer’s latest viral video, interested enough to click on the content in the first place. But … Read More

Facebook’s New Face
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Facebook, the king of social media platforms, debuted a new ‘do this past Tuesday. On the heels of Twitter’s recent makeover, Facebook, too, updated its app interface with a fresher, cleaner aesthetic. At its F8 conference held in San Jose, … Read More

Declutter Your Feed: How to Hide Old and Off-Brand Instagram Posts
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Have you ever scrolled through your business’ Instagram feed and just felt it was time for a refresh? Perhaps the company has rebranded since the Instagram account was created and specific photos don’t reflect the new brand image. Or, you want … Read More

Life After Death on Facebook and More
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Another week, another update! This week in social media news, Facebook announces new tools for managing the profiles of deceased users, Snapchat finally updates their Android app, and Statista.com creates an infographic detailing Pinterest’s user growth.   Gone but never … Read More