For this year’s KWSM Mentorship Program, I was taught the art of audience exploration and targeting by our Director of Content, Jason Avant. The wealth of information I took in these past couple of months was akin to a firehose, … Read More
SEO writing is highly formulaic. This means there are numerous variables to consider, frameworks to choose from, and steps you can take to boost your chance of conversions. But remembering all those variables and formulas can feel overwhelming—especially if you … Read More
An established Branding Agency recently contracted KWSM because they needed assistance with driving more marketing qualified leads (MQLs) in order to boost sales. Additionally, their search engine optimization was in need of a boost to get in front of more … Read More
In any business, you’ll find that networking plays a role. No matter the industry, businesses need networking to make sales, form necessary partnerships, and maintain healthy yearly growth. Though with the rise of online networking, what are best practices for … Read More
Your website copy, be it a landing page, digital advert, or general services page, is your company’s digital first impression. Seeing as first impressions are the most important, you’ll want to ensure everything is in order. From highlighting the benefits … Read More
Landing pages are solo web pages with a dedicated purpose: to convert visitors into leads. Some landing pages get straight to the point, while others may offer a little something, such as a free consultation or ebook, in exchange for … Read More
With the rise of networking online, the business world has changed. Fast talkers and silver-tongued devils no longer run the show – nowadays, online communication reigns king when it comes to outreach. With this shift in communication style across businesses … Read More
As a marketer, you’re likely aware that copywriting is a balancing act. With every website, landing page, or advertisement, you’re writing for two audiences: your human targets, and the SEO AI which crawls Google. Plenty of copywriters tend to get … Read More
If you or your business manage a website, you may have heard of the term “CDN.” Otherwise known as content delivery networks, CDNs are the foundation of content delivery for most websites and internet-based applications. Whether you’re scrolling through the … Read More
