Can a Press Release Service Work for Small Businesses?

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Small business owners often forget to prioritize it, but a press release service can greatly boost a brand’s image, help to announce a new product or service, and even draw in more website visitors with a bit of search engine … Read More

Case Study: Leveraging Paid & Organic Employer Branding Tactics to Attract New Talent

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A global semiconductor manufacturer based out of Germany aimed to attract and retain U.S. talent to compete against other big tech companies. Although the company is well-known abroad, they aren’t as recognizable in the U.S., highlighting a need for a … Read More

Brand Journalism: Sharing Your Company’s Story

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The marketing world is full of disorienting buzzwords. “ROAS.” “Snackable.” “Turnkey.” It’s enough to make you question whether or not you’re in a simulation.  One buzzword, however, is as legitimate as it is catchy: brand journalism. If you haven’t heard … Read More

What Being Communicative Means at KWSM

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Every company has a set of core values shared by its team members. Think Leadership, Diversity, Innovation, and the like. At KWSM, we work and live by a set of seven values – but don’t worry; I won’t run through … Read More

Blogging Tips and Tricks for Exposure-Hungry Brands

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Growing brands with tighter marketing budgets often come to the same realization: that they need content marketing. Paid ads, be it on Google, Facebook, or LinkedIn, can come with a budget –but blogging is free. The only investment is your … Read More

Why You Shouldn’t Trust AI Copywriting Software with Your Content

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AI copywriting software is as intriguing as it is disappointing. Platforms like Jasper are gaining widespread popularity among us copywriters, promising “smarter” work. However, they often spit out content that requires an hour of edits. Writing may be formulaic, but … Read More

KWSM Mentorship Program: The Art of Audience Targeting

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For this year’s KWSM Mentorship Program, I was taught the art of audience exploration and targeting by our Director of Content, Jason Avant. The wealth of information I took in these past couple of months was akin to a firehose, … Read More

Avoid These 3 Cardinal Sins of SEO Writing

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SEO writing is highly formulaic. This means there are numerous variables to consider, frameworks to choose from, and steps you can take to boost your chance of conversions. But remembering all those variables and formulas can feel overwhelming—especially if you … Read More

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