Small business owners often forget to prioritize it, but a press release service can greatly boost a brand’s image, help to announce a new product or service, and even draw in more website visitors with a bit of search engine … Read More
A global semiconductor manufacturer based out of Germany aimed to attract and retain U.S. talent to compete against other big tech companies. Although the company is well-known abroad, they aren’t as recognizable in the U.S., highlighting a need for a … Read More
The marketing world is full of disorienting buzzwords. “ROAS.” “Snackable.” “Turnkey.” It’s enough to make you question whether or not you’re in a simulation. One buzzword, however, is as legitimate as it is catchy: brand journalism. If you haven’t heard … Read More
Every company has a set of core values shared by its team members. Think Leadership, Diversity, Innovation, and the like. At KWSM, we work and live by a set of seven values – but don’t worry; I won’t run through … Read More
Growing brands with tighter marketing budgets often come to the same realization: that they need content marketing. Paid ads, be it on Google, Facebook, or LinkedIn, can come with a budget –but blogging is free. The only investment is your … Read More
AI copywriting software is as intriguing as it is disappointing. Platforms like Jasper are gaining widespread popularity among us copywriters, promising “smarter” work. However, they often spit out content that requires an hour of edits. Writing may be formulaic, but … Read More
For this year’s KWSM Mentorship Program, I was taught the art of audience exploration and targeting by our Director of Content, Jason Avant. The wealth of information I took in these past couple of months was akin to a firehose, … Read More
SEO writing is highly formulaic. This means there are numerous variables to consider, frameworks to choose from, and steps you can take to boost your chance of conversions. But remembering all those variables and formulas can feel overwhelming—especially if you … Read More
An established Branding Agency recently contracted KWSM because they needed assistance with driving more marketing qualified leads (MQLs) in order to boost sales. Additionally, their search engine optimization was in need of a boost to get in front of more … Read More
In any business, you’ll find that networking plays a role. No matter the industry, businesses need networking to make sales, form necessary partnerships, and maintain healthy yearly growth. Though with the rise of online networking, what are best practices for … Read More
Join us for Video Studio Day, where you can shoot professional videos at KWSM for a fraction of the cost of an on-site shoot.
