How to Choose The Right  Influencers to Increase Brand Awareness

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If you’re having trouble growing your social media presence, you may want to consider adding influencers to your marketing strategy. Influencers are a great way to help you get the word out and increase brand awareness. Influencer marketing is a type … Read More

5 Essential Graphic Design Tips for Social Media 

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Styles and trends change by the week, whether it be shoes, clothes, or social media content. As a marketer and graphic designer, it’s crucial to stay on top of modern requisites. What’s surprising is that most graphic design tips are … Read More

5 Networking Tips for Entrepreneurs

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When starting your own business, networking is crucial to help you grow as it can provide you with business opportunities you might not be able to find on your own. Your network has the potential to provide you with insight … Read More

Building a Strong SEO Foundation

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SEO is changing. With each Google update, the dynamics of organic search evolves as the company works to keep itself relevant to the way people are searching. As these changes occur, you may think that you must revamp your whole … Read More

How to Use Negative Keywords to Generate Better Results for Your Ads

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In a previous article, the different keyword match types were discussed. One of the primary goals of Search Engine Marketing is to make sure the keyword used to generate clicks are the most focused and relevant. This, in turn, would … Read More

How to Use Match Types in an SEM Campaign

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Search Engine Marketing (SEM) or also referred to as Pay-Per-Click (PPC) is the process of showing ads for your company when particular keywords you have paid for on a “per click” basis are used in a search by a user. … Read More