LinkedIn is the standard social platform for professional networks and relationships, with both free and paid options. This particular platform has been a popular and effective way for businesses to find and nurture sales leads. LinkedIn has released an added … Read More
Google Ads is a very powerful tool used to attract new and existing customers to your company’s website. Google is able to achieve results through intelligent algorithms that leverage behavior on Google.com, YouTube, Google Maps, Google Shopping, and more to … Read More
Whether you’re a B2B business that mainly utilizes LinkedIn to reach your audience or you’re a B2C service provider posting frequently on Facebook, there are some tactics that your business can utilize in order to generate leads on social media. … Read More
Using social media to promote your business can help raise awareness and drive leads to make purchases. Social media should be used to connect with your target audience and spread the word about new products and services your business offers. … Read More
Brand personality is a set of characteristics attributed to a brand through the eyes of the consumer. A brand’s personality shapes the public’s perception of the brand through how it acts, communicates, and how it looks. Brand personality is vital … Read More
YouTube is the world’s second-most popular search engine with 3 billion searches per month. It sits right behind its parent company, Google. This is just one of the reasons why YouTube SEO is so important. YouTube is a tremendous opportunity … Read More
There’s no denying that the social platform TikTok has created some serious buzz in the last year. The short videos keep users engaged and sometimes even scrolling on the app for hours at a time. Some businesses have even managed … Read More
LinkedIn is a business networking site for professionals to connect and share content with like-minded individuals in similar industries. LinkedIn is not only beneficial for your personal use but also your business! People can visit your business page, follow the … Read More
Lead generation is one of the most important aspects of marketing. If you’re unfamiliar with this term, here’s a question: have you ever submitted your name and email address in order to enter a contest? This is lead generation! More … Read More
Search ads on Google or Bing are typically an effective way to get in front of audiences that are already searching for keywords related to your business’ industry or offerings. Search ads on the Google AdWords network typically convert … Read More
