Easy SEO Tactics You Can Implement Today

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SEO, or search engine optimization, should be a regular part of your website maintenance. Doing regular SEO on your business’s website will help it remain relevant in Google and other search engines’ search results.    If you’re in need of … Read More

Summer 2021 Google Algorithm Update – What We Know So Far

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In early June, Google began rolling out what they call their “Summer Core Update.” This newest Google algorithm update is a two-part update, with the second part rolling out this month (July 2021).    So, what are the key changes … Read More

Can My Brand Use Influencers?

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Over the past few years, using influencers for marketing both on social media and other digital platforms has become increasingly popular for brands, and this trend shows no signs of slowing down. In fact, from 2020 through 2021 alone influencer … Read More

The Future of Social Media is Here: Instagram Monetization

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During the recent Instagram Creator Week, Instagram made a major announcement: In the coming months, some accounts will be able to leverage new tools and profit with Instagram monetization.    This ability to profit off of the platform could be … Read More

Hiding “Likes” on Instagram and Facebook is Now an Option – Here’s How to do it

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Back in 2019, it was first announced that Instagram would begin testing the option for users to hide likes on posts on their accounts.   Last week, this feature finally went live on Instagram, and Instagram’s parent company, Facebook, began … Read More

4 Ways to Generate Leads on Social Media

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Whether you’re a B2B business that mainly utilizes LinkedIn to reach your audience or you’re a B2C service provider posting frequently on Facebook, there are some tactics that your business can utilize in order to generate leads on social media.   … Read More

How to Repurpose Content with a Waterfall Strategy

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No matter if your business is a small startup or a massive B2B or B2C enterprise, you know that the most successful marketing tactics rely on content creation.    Since your business has invested time and money into producing various … Read More

Why aren’t my Google Ads Converting?

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Search ads on Google or Bing are typically an effective way to get in front of audiences that are already searching for keywords related to your business’ industry or offerings.   Search ads on the Google AdWords network typically convert … Read More

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