3 Components of a Strong Yelp Profile

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Here at KWSM, we’re big fans of Yelp. When it comes to online reviews, Yelp is one of the best websites for consumers. Users can contribute their opinions of businesses they’ve visited, and potential customers can read those reviews to … Read More

How to Determine which Video Platform to Advertise On

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When it comes to paying for a video advertisement, there’s no shortage of options for platforms your business can pay to place your video on. Currently, Facebook, Instagram, YouTube, TikTok, Snapchat, and even Hulu offer ways for companies of any … Read More

Easy SEO Tactics You Can Implement Today

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SEO, or search engine optimization, should be a regular part of your website maintenance. Doing regular SEO on your business’s website will help it remain relevant in Google and other search engines’ search results.  If you’re in need of a … Read More

Summer 2021 Google Algorithm Update – What We Know So Far

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In early June, Google began rolling out what they call their “Summer Core Update.” This newest Google algorithm update is a two-part update, with the second part rolling out this month (July 2021).    So, what are the key changes … Read More

Can My Brand Use Influencers?

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Over the past few years, using influencers for marketing both on social media and other digital platforms has become increasingly popular for brands, and this trend shows no signs of slowing down. In fact, from 2020 through 2021 alone influencer … Read More

The Future of Social Media is Here: Instagram Monetization

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During the recent Instagram Creator Week, Instagram made a major announcement: In the coming months, some accounts will be able to leverage new tools and profit with Instagram monetization.    This ability to profit off of the platform could be … Read More

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