Author Archives: Epiphany Hunter

Those who grew up within the last sixty years, since the Golden Age of Advertising which defined the 60s, are hyper aware of the narrative of supposed untrustworthiness that comes with brand advertising. More than ever, consumers today have their … Read More

The marriage of social media and content marketing has meant that many brands must rethink how their brand voice connects with their audience in the place where the audience lives and interacts. After all, those browsing social media do not … Read More

Those seeking the best writer to aid their brand marketing strategy might find themselves lost in the terminology about what type of writer they need. It’s incredibly common for people to use the title Technical Writer and Technical Copywriter interchangeably, … Read More

Writers make some of the best strategists because they understand the power of intimately getting to know a problem and finding a solution to address that problem. Below are some copywriting principles that companies can borrow when planning their marketing … Read More

If you like getting things right the first time (or as close to the first time as possible), you understand that proper communication and instructions can be crucial for nailing your project objectives. Brand copy is an excellent way to … Read More

If you often scroll through Gmail on your phone, you may have noticed that some profile images move. Noticeably, Canva, which is seeking to expand its animation and video capabilities, has used this feature to their advantage in eblasts. If … Read More

Narrative journalism is becoming an increasingly more popular and important form of storytelling, and many brands are incorporating journalistic stylings into their marketing strategies. Brand journalism stands in that gap, providing both internal teams and external customers with social, emotional, … Read More

May 19 is Global Accessibility Awareness Day (GAAD). As the world increasingly moves into the digital space for common everyday necessities, those that work in the digital space, including web designers and marketers, value the importance of web accessibility. In … Read More

In the last five years, belief-driven buying has become the new normal. Twenty years ago, brands were expected to stay out of social or moral conversations; consumers now make purchasing decisions based on brand names that align with their personal … Read More

Within the last few years, as the world has experienced an influx of grief, many brands sought ways to remain tonally adherent to their customers. One tactic that brands have implemented is a marketing protocol that gives subscribers the opportunity … Read More