So you have great news about your business and are ready to share a press release with everyone in your industry. Before you hit send on your email, consider the timing of your news. In the blog, we look at … Read More
A media pitch and a press release are two very different things. Although they both fall under the umbrella of public relations, they serve two different purposes. One is more focused on providing a reporter with everything they need to … Read More
A media pitch can be daunting. Although your business may want the benefits of winning media coverage, the process of getting a story picked up can be overwhelming. Here are some simple tips to help you create a great media … Read More
When pitching your story or idea to the media, you want to present yourself and your business in the best light possible. Unfortunately, many companies make common mistakes that immediately put their emails in the trash. Here are the top … Read More
A top priority for many business owners is to get featured by the media. This PR coverage can help increase leads, draw in new employees, and show expertise in the industry. Unfortunately, journalists and media members receive hundreds of pitches … Read More
The recent Instagram feed refresh has been rolling out to take on rival social media channel, TikTok. This new design will impact the standard square format, increase favoritism for Instagram Reels, and launch story customizations. Here are the changes you … Read More
Social media marketing is a great way to begin to build relationships with your new customers. Platforms like Facebook and Instagram can also facilitate relationships with your current customers and continue to build loyalty. With your efforts on these channels, … Read More
Social media marketing is more than just posting a selfie on Instagram. When using the right strategy, you can help your business reach out to new customers, gain insight from your current customers, and increase your overall brand exposure. Here … Read More
Your message is important. Getting it to the right people on the right channel can help you build a loyal community online. These strong relationships, if cared for, will turn shoppers into your biggest supporters! Here are several ways to … Read More
Landing pages are effective for capturing the traffic coming to your website and converting those users into leads. No matter what industry you are in, the goal of any landing page is to help users take action. Here are some … Read More
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