Move over Reels, the OG of social media video is changing the dynamic, as YouTube Shorts are the newest snackable video content your business could be benefiting from. Created from the palm of your hand, these pieces of content, similar … Read More
![YouTube handles are one of the newest tools for creators and businesses. These new handles are designed to help users’ channels get more easily discovered and engage with the community. Learn more about this new tool and discover how it can support your YouTube marketing efforts. [H2] Handle vs URL [/H2] Many YouTube channels already have customized URLs. Handles will take this personalization even further. Each channel will be able to create a custom handle using their current page URL or by creating a new unique name. This personalization helps channels stand out from competitors or other pages with similar business names. [H2] Location and Commenting [/H2] Handles will appear on brands’ pages and Shorts. Handles can also be used in comments, community posts, and video descriptions. Since some YouTube channel names tend to be long, handles will help make channels easier to remember when engaging with. Channels can also be shouted out or tagged in the title of collaboration videos using custom handles. [H2] Top Benefits of YouTube Handles [/H2] Outside of the obvious benefit of clear identification, YouTube handles can support your business in a variety of ways. Reach new audiences on YouTube Connected in YouTube community groups using your channel handle Increase content and channel visibility with handle tagging Promote engagement on new and older videos Get noticed in shorts YouTube will begin rolling these handles out starting November 14. Those channels with the highest subscriber account and engagements will be the first to receive the ability to choose a customized handle. 75% of people say YouTube videos make them more aware of new brands or products. Do you need to start marketing your company on social media but aren’t sure how to get started? Or maybe you’ve been posting content but can’t seem to get the results you want. CLICK HERE to learn more about how the KWSM team can craft a custom content strategy for your business to generate the metrics you are looking for.](https://kwsmdigital.com/wp-content/uploads/2022/11/youtube-handles-364x243.jpg)
YouTube handles are one of the newest tools for creators and businesses. These new handles are designed to help users’ channels get more easily discovered and engage with the community. Learn more about this new tool and discover how it … Read More
LinkedIn updates are changing the game for professional networking. New tools like link stickers, post templates, and carousel options are putting creativity in the hands of more business owners. Learn how these new social media marketing tools can help you … Read More
Many Instagram fans are asking, “what happened to my Instagram shop tab?” As Instagram has been rolling out some new changes to the platform’s shopping features, users are noticing a visual difference. Here’s what the changes could mean for customers … Read More
Facebook videos are a great way to engage with your audience and promote your business online. There are 8 billion video views on Facebook every day. With so many users looking for videos on the platform, your videos must get … Read More
PR and Marketing go hand-in-hand. Recently, I was able to teach PR skills to a teammate and flex my digital marketing muscles through KWSM’s Mentorship Program. KWSM’s Mentorship Program Here at KWSM, we believe you should never stop learning. Our … Read More
Changes are coming this fall to the Google Ads Destination requirements policy. Beginning October 2022, Google will now require all ads to conform to the Coalition for Better Ads “Better Ads Standards.” These new changes aim to make the user … Read More
In the coming days, Instagram is rolling out its native post scheduling tool that could help streamline sharing feed posts, Reels, and Stories. Previously, Instagram users could schedule through the Meta Creator Studio. This new update will allow users to … Read More
One of the most crucial steps in creating your public relations strategy: build a media contact list. This list will be your best tool when working to win media coverage, but it can be one of the most challenging parts … Read More
Before you start sending out press releases and media pitches, you need to develop a public relations strategy. A customized PR plan allows you to create a timeline of customized steps to help you reach your business goals for building … Read More
Join us for Video Studio Day, where you can shoot professional videos at KWSM for a fraction of the cost of an on-site shoot.
