Instagram Launches New Recommended Posts and Personalization Features

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Meta is aiming to create the most customized in-app experience for Instagram users. Meeting this goal includes launching new personalization features that put content control back in the hands of users. These newest Instagram features include hiding recommended posts and … Read More

What Does Google E-E-A-T Mean for Content Marketing?

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In the past year, Google has made many changes to its “Helpful Content Update.” One of the major changes includes expanding its content marketing guidelines. Businesses will be rewarded when following the Google E-E-A-T concept and receive maximum exposure for … Read More

KWSM Case Study: Improve Lead Generation with SEO, Blogging, and Email

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Digital lead generation campaigns can effectively boost qualified leads for many industries. However, creating and implementing effective marketing tactics to achieve this goal can be daunting. Discover how we helped one client not only obtain qualified leads from a new … Read More

What are Google Perspectives Search Results?

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Google Perspectives are another organic search feature that can boost business owners’ SEO success. In an effort to create the most optimal user experience in Google’s Helpful Content Update, the company has expanded its typical featured snippets to include multiple … Read More

How to Write an Effective Marketing Email

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Email marketing is one of the most effective ways you can reach your audience. For some industries, the average open rate for advertising emails is less than 20%. To aim above that threshold and to make the most of every … Read More

The Art of Uncommon Organization at KWSM

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At KWSM, we live by a set of seven core values that guides us in serving our clients and each other to the best of our abilities. Organization is one of the most important core values we embrace. As a … Read More

What Are Featured Snippets?

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Featured snippets are an important element of search engine optimization (SEO) that can help your business be seen by a variety of prospects and current customers. However, understanding how featured snippets can benefit your business can be confusing. Here’s everything … Read More

Should My Business Have a Marketing Newsletter?

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A marketing newsletter can be a powerful way to educate your audience, build connections, and grow your leads. 59% of consumers say that marketing emails have influenced their purchases. A monthly or quarterly newsletter allows your business to influence both … Read More

Three 2023 Marketing Trends You Should Know

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The countdown is on for the coming year, and several 2023 marketing trends are on the horizon. How are you evaluating your 2023 plans? Now is the time to evaluate your marketing strategy for the new year. Here are three … Read More

What is the Benefit of YouTube Shorts?

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Move over Reels, the OG of social media video is changing the dynamic, as YouTube Shorts are the newest snackable video content your business could be benefiting from.  Created from the palm of your hand, these pieces of content, similar … Read More

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