PR and Marketing go hand-in-hand. Recently, I was able to teach PR skills to a teammate and flex my digital marketing muscles through KWSM’s Mentorship Program. KWSM’s Mentorship Program Here at KWSM, we believe you should never stop learning. Our … Read More
Changes are coming this fall to the Google Ads Destination requirements policy. Beginning October 2022, Google will now require all ads to conform to the Coalition for Better Ads “Better Ads Standards.” These new changes aim to make the user … Read More
In the coming days, Instagram is rolling out its native post scheduling tool that could help streamline sharing feed posts, Reels, and Stories. Previously, Instagram users could schedule through the Meta Creator Studio. This new update will allow users to … Read More
One of the most crucial steps in creating your public relations strategy: build a media contact list. This list will be your best tool when working to win media coverage, but it can be one of the most challenging parts … Read More
Before you start sending out press releases and media pitches, you need to develop a public relations strategy. A customized PR plan allows you to create a timeline of customized steps to help you reach your business goals for building … Read More
So you have great news about your business and are ready to share a press release with everyone in your industry. Before you hit send on your email, consider the timing of your news. In the blog, we look at … Read More
A media pitch and a press release are two very different things. Although they both fall under the umbrella of public relations, they serve two different purposes. One is more focused on providing a reporter with everything they need to … Read More
A media pitch can be daunting. Although your business may want the benefits of winning media coverage, the process of getting a story picked up can be overwhelming. Here are some simple tips to help you create a great media … Read More
When pitching your story or idea to the media, you want to present yourself and your business in the best light possible. Unfortunately, many companies make common mistakes that immediately put their emails in the trash. Here are the top … Read More
A top priority for many business owners is to get featured by the media. This PR coverage can help increase leads, draw in new employees, and show expertise in the industry. Unfortunately, journalists and media members receive hundreds of pitches … Read More
