Developing PR Skills | KWSM Mentorship Program

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PR and Marketing go hand-in-hand. Recently, I was able to teach PR skills to a teammate and flex my digital marketing muscles through KWSM’s Mentorship Program. KWSM’s Mentorship Program Here at KWSM, we believe you should never stop learning. Our … Read More

What are Google Ads Destination Requirements?

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Changes are coming this fall to the Google Ads Destination requirements policy. Beginning October 2022, Google will now require all ads to conform to the Coalition for Better Ads “Better Ads Standards.” These new changes aim to make the user … Read More

How to Build a Media Contact List and Network Online?

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One of the most crucial steps in creating your public relations strategy: build a media contact list. This list will be your best tool when working to win media coverage, but it can be one of the most challenging parts … Read More

When is the Best Time to Send a Press Release?

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So you have great news about your business and are ready to share a press release with everyone in your industry. Before you hit send on your email, consider the timing of your news. In the blog, we look at … Read More

Media Pitch Vs Press Release

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A media pitch and a press release are two very different things. Although they both fall under the umbrella of public relations, they serve two different purposes. One is more focused on providing a reporter with everything they need to … Read More

How to Win PR Coverage and Get Featured by the Media

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A top priority for many business owners is to get featured by the media. This PR coverage can help increase leads, draw in new employees, and show expertise in the industry. Unfortunately, journalists and media members receive hundreds of pitches … Read More

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