How Twitter Can Support Your Digital Marketing Strategy

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Twitter has become a huge asset to business owners for their digital marketing campaigns. Currently, more than half of B2B companies rely on Twitter as a piece of their marketing strategies. These companies turn to this channel to make direct … Read More

How to Run a Successful Small Business Video Marketing Campaign

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Videos have become the pinnacle of marketing for businesses across all industries. Static images and compelling writing alone won’t get you the results you are looking for. Video marketing has now become an essential part of any effective marketing campaign. … Read More

How LinkedIn Can Support Your Digital Marketing Strategy

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Social media can be a key element in an effective digital marketing strategy. Customers turn to channels like LinkedIn to learn about products and services and to have one-on-one conversations with brands. 302 million people across the U.S. use social … Read More

Small Business Video Marketing: 6 Benefits For Your Company

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If you’ve been looking to form a better connection with your target audiences, consider serving them on a medium they are most comfortable with. Yes, all those Reels people watch and swipe on are telling us something – there has … Read More

3 Facebook and Instagram Ad Trends to Try in 2023

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With so many cookie policies and tracking changes rolling out, it can feel like your Facebook and Instagram ads are no longer hitting the mark. In the past, typical social media ads required businesses to install a Facebook pixel on … Read More

Instagram Launches New Recommended Posts and Personalization Features

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Meta is aiming to create the most customized in-app experience for Instagram users. Meeting this goal includes launching new personalization features that put content control back in the hands of users. These newest Instagram features include hiding recommended posts and … Read More

What Does Google E-E-A-T Mean for Content Marketing?

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In the past year, Google has made many changes to its “Helpful Content Update.” One of the major changes includes expanding its content marketing guidelines. Businesses will be rewarded when following the Google E-E-A-T concept and receive maximum exposure for … Read More

KWSM Case Study: Improve Lead Generation with SEO, Blogging, and Email

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Digital lead generation campaigns can effectively boost qualified leads for many industries. However, creating and implementing effective marketing tactics to achieve this goal can be daunting. Discover how we helped one client not only obtain qualified leads from a new … Read More

What are Google Perspectives Search Results?

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Google Perspectives are another organic search feature that can boost business owners’ SEO success. In an effort to create the most optimal user experience in Google’s Helpful Content Update, the company has expanded its typical featured snippets to include multiple … Read More

How to Write an Effective Marketing Email

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Email marketing is one of the most effective ways you can reach your audience. For some industries, the average open rate for advertising emails is less than 20%. To aim above that threshold and to make the most of every … Read More

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