In order to keep your small business going strong, you need to be able to adapt. In the past year, we’ve seen many businesses pivot their marketing strategies in response to the pandemic. As the year has progressed, more challenges … Read More
Data privacy is a hot topic for many business owners, especially when it comes to their email marketing strategies. While consumers want more control over the information they release, businesses are finding it difficult to achieve their email marketing goals. … Read More
Pinterest recently announced new policy changes to their on-platform advertising in an effort to create a more inclusive environment experience for users. This policy bans all ads featuring weight or related images. Pinterest is the first platform to enact this. … Read More
Blogging is a highly valuable strategy for any small business. Through blogs, you have the ability to reach and teach your audience. You can share about your products or services, your customers, and even develop yourself as a thought leader. … Read More
Blogs are a large part of many small business owners’ marketing plans. Blogging helps businesses speak directly to their audience. Although many companies enjoy the idea of regular blogging, they don’t know how often they should be posting to their … Read More
At the end of 2020, there were over 30 million small businesses in the U.S. This number has continued to increase in 2021. Despite this boom in entrepreneurship, 50% of small businesses struggle to make it past their first year, … Read More
Lead generation is a marketing strategy that many businesses use to connect with their customers. This strategy is focused on moving prospective customers through the sales funnel to ultimately make a purchase. Although this can be a very powerful marketing … Read More
LinkedIn is the leading organic social network for B2B businesses. That’s why many business owners turn to LinkedIn ads to directly connect with decision-makers and make the sale. Although these social media ads seem promising, not everyone gets the results … Read More
When thinking of paid advertising, your mind probably goes straight to Google ads and Bing ads. Whether you’re an Android or an Apple user, ads are everywhere. But which platform is right for your business? The answer depends on where … Read More
At some point in your social media explorations, you’ve come across viral TikTok ads and videos. It’s likely that it was difficult to tell whether it was an organic video or a sponsored ad. Still, you probably found yourself captivated … Read More