Are Facebook Ads or Google Ads the Right Fit for Your Business?

As a business owner, you’re probably seeking new ways to bring awareness to your brand. If you intend on reaching your target audience, Google’s search network and Facebook’s news feeds are the perfect places to begin. Both advertising options generate the most traffic when it comes to marketing. 

Both Platforms Have Their Perks

If you are active on the internet throughout the day, you might sometimes find yourself scrolling through your Facebook timeline, where you come across a plethora of Facebook ads. When you use the Google Search Console these days, Google ads typically fill your screen from top to bottom. By now, it should be obvious that either platform is integral for successful advertising through the internet. 

In 2020, Facebook had 2.3 billion monthly active users, which makes it an optimal platform for gaining brand awareness. On the other hand, Google Ads reaches billions of people every day through Google’s search engine, email, and other online activities. Google Ads allows you to take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time. 

Which Ad Source is a Better Fit for Your Campaign?

Facebook has taken the role of an advertising platform used for paid social campaigns, while Google Ads runs search and display ads. While they both run pay-per-click (PPC) ads, they do so on separate channels and often target users at different stages in the buyer’s journey. 

Combining both is the way to go if you are serious about gaining quality leads. Taking full advantage of both platforms’ strengths allows you to shift budget and strategy between platforms as needed. With Facebook, you are also connected to its other sectors – Instagram, WhatsApp, and Facebook Messenger. Google additionally includes YouTube, the second most trafficked site in the world behind Google. 

Why Online Advertising is Crucial for Growing Your Business 

Let’s face it, most of us spend a large portion of our days on the internet. Through increased connectivity, we’ve naturally grown to become more impatient in our search for products, information, and services.

Over the years, consumers have become more demanding and want answers fast. This has resulted in it becoming easier to find and search for products online, which means it’s also more competitive than ever for each marketed brand.

 

On average, most businesses see a 200% return on their investment when purchasing Google Ads. 

 

Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.

CLICK HERE to schedule a complimentary 30-minute digital marketing audit.

 

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