Planning your island getaway this summer? Pack your bags; just don’t set your social media on vacation mode this summer. While the next few months are filled with events, soirees, and trips, it’s the perfect time to launch a summer campaign, and appropriate content will leave a lasting impression on your consumers into the fall. Use this guide to help your channels have their own endless summer!
Whether you use Facebook, Twitter, Instagram, LinkedIn, or YouTube, the first thing you want to think about is your content for the summer months. Start by switching out your cover photo on the appropriate channels for something more relative to summer – think bright and playful. Posting pictures of your companies products or services in a seasonal context is key, and since visuals are deeply rooted in how we perceive information, this will be a slam dunk on feeds like Instagram. This is also the time to think about which products/services that people request the most in the summer? Are there any trends that you notice around this time of year? Now is the time to be promoting them across all of your channels. This also should be reflected in any ads that you run throughout the summer months.
It’s no secret we are living in a DIY age, and the summer comes with lots of spare time for children and adults. Tutorials are the most popular types of content on YouTube; its time to get that camera rolling! Post some videos about how people can use your product this summer.
Campaigns are an easy way to have content all year long. Creating one specific campaign that brings in UGC (User Generated Content) will keep your channels alive all summer. This content can be anything along the lines of “show us how you use our product this summer” or “tag us in your family vacation photo for a chance to win.” The campaign doesn’t necessarily have to be about your business. You can create hashtags that go along with it for consumers to tag or even host a giveaway of your product and service.
Summer is a state of mind, and no matter what channel you’re using, keeping with the times and sharing relatable material communicates to your audience that you are actually present.
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