Digital marketing can bring in the awareness, traffic, or leads that you want your business to drive in. When you have a clear goal in mind for a new offering, the next natural step is to begin planning how you will make that outcome happen.
It’s important to note that campaigns are not a one-size-fits-all option because they are tailored to meet a business’s specific objective. However, most campaigns follow a general guideline to be successful. Below we’ve listed five components that can help your business create a successful marketing campaign.
Know Your Audience
When you know who your audience is, it is easier for you to cater to their needs and characteristics. Are you trying to reach new people? Are they in a specific age range? Most businesses make the mistake of labeling everyone as their audience, but this is much too broad. Instead, try filtering your list until you have a group that best fits your objective.
Create Captivating Content
Once you’ve established your audience, you need to make sure you’re grabbing their attention. Captivating content can come in different formats, like photos, gifs, or videos. However, the most important aspect of your content is to have clear messaging that drives the outcome that you want. If your delivery is off, your results may not be what you expected, so ensure your content is exciting and your message is clear.
Plan It Out
Next, you’ll want to determine where your campaign would be most effective. Identify channels that perform well and will be worth your effort and money. Focus on the platforms that work best for you and communicate your message specifically for each channel. Then decide how long your campaign will run and what your key performance indicators are, so you can measure your data once the campaign ends.
Create An Offer
Offers are what drive your audience to take action. Choose an offer that works best with your objective. If you want people to buy a new product, you may want to offer a discount or free shipping. If your goal is to collect emails for leads, you may offer an ebook or whitepaper related to your services. If you need an idea for what you should offer, try looking at what competitors are offering.
Follow Up Often
The final component of your campaign is to review your data to see if you met your objective. You should follow up on your campaign often to ensure that you are on track to meeting your goal. Take note of what worked and what didn’t work. Once you discover what is effective, you can set up similar campaigns in the future. Knowing what isn’t effective is also useful because it can help improve your tactics in the next campaign. It’s critical to use the metrics you track to your advantage.
Over 75% of marketers report their campaigns are directly influencing revenue.
Does your business need help launching a strong campaign strategy? At KWSM, we create fully-customized marketing plans to inform and engage your audience.
CONTACT US to learn about how we can create an effective marketing strategy for your business.