Facebook has and always will be one of the social media giants. It collects a variety of data, allows friends & family to share posts, gives brands a space to run promotional pages, and of course, allows advertisers to reach their target audience in a highly targeted way. However, if you feel that now is a good time for your brand to branch out into digital advertising on other platforms, there are a few key platforms you should be considering.
Yelp Ads
Yelp is home to pages of businesses in all industries – from gyms to lawyers and everything in between. If your business has a storefront of any kind, advertising on Yelp may be a great move.
When advertising on Yelp, your business listing will make its way to the top results as a sponsored result when people in your local area are searching for your business’ industry or a direct business competitor. This key result placement is especially beneficial, as 82% of Yelp searchers intend to buy a product or service, and 89% of searchers intend to buy that product or service within a week.
Twitter Ads
With over 500 million tweets being sent out into the Twitterverse daily and over 320 million monthly users, Twitter is a fast-paced social media platform that revolves around trending topics.
Twitter offers a variety of advertising formats, making it a viable option for nearly any marketing goal. Advertising formats include promoting your account, promoting a certain Tweet which will put the Tweet in the feeds of your target audience and higher up in search results, or promoting a trend that will show up on the discover page with the sponsored hashtag.
LinkedIn Ads
Great for those in professional services, LinkedIn ads offer a variety of formats including sponsored content, sponsored messages, simple text ads, or dynamic ads that can be automatically personalized to your target audience.
A unique angle to take advantage of with LinkedIn ads is that you, as a company leader, can send ads from your personal account that can work well as thought leader pieces of sponsored content or sponsored messages. This allows you to come across as more personal with your target audience.
Pinterest Ads
Ads on Pinterest function as promoted pins. With no surprise, promoted pins tend to perform better over non-promoted pins. Promoted pins will capture your target audience in both their home feeds as well as in search results. Promoted pins can include up to 100 keywords, making their chances to appear in search results very high.
Ads on Pinterest perform best when there is a clear call to action and the piece of content that you’re advertising is something your target audience is actually interested in clicking on, like a blog, video, e-book, or other beneficial, downloadable content.
Branching out to advertise on platforms other than Facebook can be a great way for your business to reach people where they’re already choosing to spend time.
In North America, the average person spends 2 hours and 6 minutes per day on social media.
Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.
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