Pinterest just released its top trends that may fit your audience. Most of your customers may be stuck at home and looking for solutions to staying busy. Whether they’re looking for inspiration for new recipes or a work-from-home wardrobe, you can give your customers exactly what they’re looking for. Here are four Pinterest trends you should try now.
Health and Wellness
If your business can provide healthy alternatives to snack foods, at-home workouts, self-care solutions, or even athleisure clothing, using a promoted pin to market your brand could work in your benefit. According to Pinterest, the most searched terms relating to health and wellness are home workouts, self-care at home, and meditation for beginners.
Parenting
You or someone you know is probably trying to balance working from home while keeping their “little coworkers” busy. Why not offer your services to help combat cabin fever? A large number of Pinterest users are looking for educational activities for kids of all ages, creative solutions for staying productive, and out of the box ideas to entertain the entire family.
Food
Food-related pins generally do well on Pinterest at any given time. However, there is an even larger spike in these pins, as users are desperately looking to shake things up in the kitchen. Bread recipes and few ingredient recipes are some of the most popular searched items right now. With limited ingredients in the pantry, cooks and bakers need some inspiration. Giving your audience a fun, yet simple recipe to try could drive more engagement to your business.
Beauty
With many brick and mortar salons and barbershops temporarily shutting their doors, DIY is the only solution. Pinterest reported a spike in searches for at-home haircuts styles and tips and homemade recipes for hair, skin, and nails. Maybe your product can be the main ingredient in a mask. Or maybe you can offer 101 tips for staying groomed while working from home. The sky’s the limit. If you have a DIY idea, now is the time to share!
If you’re interested in using Pinterest to reach your audience, try one of these above trends. They may not all be ideal for your brand, but one may give you the opportunity to start new conversations with your audience.
47% of users specifically use Pinterest to shop for new products.
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