The power of an online community can truly push your company forward and expand your brand awareness even further. That’s why businesses make audience engagement an integral part of growing their brand — consumer support bolsters credibility. One way to spark engagement among your audience is live video. A recent study showed 80% of social media users would rather watch live video from a brand than read a blog, and a whopping 82% prefer live video to a brand’s standard social posts. Although daunting, this avenue can help you create the online supportive tribe you desire. Here are a few ideas to get you started:
Show Behind-the-Scenes
Everyone loves a good peek behind the curtain to see what really goes into a brand. It makes your audience truly feel like they’re along for the ride. Consider making a live video tour of your facility, behind-the-scenes action at events/tradeshows, or a teaser demonstrating an upcoming product/service. These moments provide an opportunity for your audience to express their support for you through live interactions. Ask your audience to reply with their favorite part of the video or what they’d like to see next. This kind of content is designed to take advantage of the transient nature of the moment.
Host a Weekly Live Show
At KWSM, we use this tactic with our weekly Social Media Help Desk segment hosted on Facebook Live every Tuesday. We also post the recordings on our YouTube channel! (Shameless plug) You can also liven up your weekly show by inviting guests like your business partners, popular industry influencers, and thought leaders to lend their perspective and add credibility to your brand. Seal the audience engagement by including a short Q&A session at the end of your segment!
Demonstrate Your Product
An effective way to gain and build trust with your audience is through live product reviews and demonstrations. Viewers can see the product in action, envision themselves using it, and feel connected. Also, you’ll want to include a clear call-to-action with access for your audience to make a purchase when you go live!
Live video will most likely be around for years to come, so take spend time experimenting with it and seeing how it fits into your digital marketing strategy.
71% of people watch more video now than they did a year ago.
Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.
CONTACT US to learn more about adding video to your digital marketing strategy.
