Your website is one of the most important tools for marketing your business. Nowadays, your customers will likely begin their search for a product or service online. As a result, your website is the very first impression a customer will have of your business, so it is important that your site represents your company in the best light possible. Additionally, it is hard to have a strong social media presence when you have a poor website, or don’t have one at all!
Here are three things to consider when setting up your website.
Keep it simple
Make sure your website is easy to read, and that it provides useful information for your customers and your prospects. Keep in mind that simple layouts work best. Avoid colored backgrounds with colored text as much as possible, as this makes the text more difficult to read, and it can come across as looking unprofessional. Keep each page simple, to the point, and easy to understand.
Make it easy to buy
A well designed website needs to outline the products and services you offer, and also needs to provide accurate and up-to-date contact information. Your customers want as much information as they can gather in one sitting, so make sure to lay out all the necessary details for them.
Drive traffic to your site
You’ll want to make sure your site attracts a steady stream of prospects. To achieve this, it will help to have your website optimized so that it can easily be found by search engines like Google and Bing. If you are unsure of how to optimize your website yourself, consult a website designer or an SEO professional. They should be able to point you in the right direction.
Also, having a strong social media presence is a useful strategy to gain more website traffic. Many channels like Pinterest, Facebook and Twitter are easily linkable to your website. If your website isn’t visually appealing, you are wasting all of those warm leads that are coming from social media. Your online presence on both your website and social media work together to add value to your business and create brand awareness.
Remember, the more professional your website looks, and the easier it is to use, the more valuable it will be for your business. Don’t underestimate the power of your website, and don’t ignore this important element for building your business and your online presence.
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