3 Important Email Marketing Trends

How businesses communicate with their clientele is constantly changing and evolving. In our world today, more and more people are choosing digital as their main source of communication. 

 

One platform that continuously showcases its power is email. The growing value of email marketing is evident as it remains one of the most trusted communication channels. 

 

Email is a great place to promote your products, advocate your brand, communicate with your target audience, and even rake in some serious cash. Let’s take a look at some upcoming trends to inspire your next email marketing campaign and strategy. 

 

Personalization

 

Over the years, many marketers have concluded that one of the best ways to generate more revenue and to make more profit is through personalization. 

 

When it comes to email, there is a lot more to personalization than just placing your customer’s name in the copy and subject line. Personalization can mean tailoring messages and promotions by audience segment, recommending products or content by audience interest, or utilizing triggered emails that are sent based on user behavior from your website. 

 

The more specific you can get, the better. The importance of personalization continues to increase every day, causing more businesses to focus on hyper-personalization as opposed to just personalizing one part of their campaign. 

 

Customer Appreciation 

 

A great way to show your customers you care is by creating a personal connection with them,  especially on their birthday. This is a great opportunity to provide your customer with an incentive to purchase your product, and by remembering their birthday, you showcase your incredible customer service. In this tactic, especially, it is important to remember personalization by adding in their name. According to HubSpot, message personalization is the number one tactic used by email marketers to improve performance. 

 

A newer trend we have seen develop this year is that subscribers crave empathy from your brand more than ever. Customer appreciation emails give you the perfect chance for your business to strengthen the relationship, increase engagement, and build customer loyalty. So whether it’s a birthday email, exclusive offer, early access, or a thank you email, show your customers you care! 

 

Mobile Experience

 

Did you know that 46 percent of all email opens happen on a mobile device? Mobile experience has become increasingly more vital in every space of the digital realm. 

 

After you create a good email newsletter, see how it looks on mobile. Don’t be afraid to send multiple tests and play around with the layout. Another tip? Keep your email short, sweet, and to the point. Mobile users are often multitasking, so getting your point across clearly and efficiently will help them remember your business and your message.  

 

There are 3.9 billion daily email users. This number is expected to climb to 4.3 billion by 2023. 

 

Are you interested in adding email marketing to your digital marketing strategy? At KWSM, we can help! We create fully customized marketing plans to attract and engage your audience.

 

CONTACT US to learn about creating an effective marketing strategy for your business.

Erika

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KWSM is a digital marketing agency made up of journalists. We specialize in social media management, website design and video. Our offices are located in Orange County, CA and Atlanta, GA, but we serve clients all over the country. Read More