3 Fears Keeping Businesses Off Social Media

Photo Credit: kwsmteam
Photo Credit: kwsmteam

Despite the ever-growing popularity of social media, many business owners are reluctant to establish an online social presence. Some can’t recognize the value of social media and others are simply afraid to branch outside of traditional marketing techniques. All the while, these business owners are missing out on a big opportunity to reach new clients and build long-lasting relationships with existing clients. It’s time to put those fears to rest and get social.

What if clients post negative comments?

Some business owners put off entering the social media world for fear of negative feedback. The reality is, those clients that have a problem and wish to vent about it publicly will do so whether or not your company has a Facebook page. Whether they turn to Yelp or gossip to their neighbors, unhappy clients will find a way to talk about it. Having an active social media presence will provide your business with a venue to address any issues and mend strained client relationships. Unfortunately, you can’t make everyone happy, but you can do your best to appease unhappy clients. Attempting to fix the problem online will show the rest of your audience that you truly care about your clients.

Social media is just for young people.

There are many business owners who don’t quite understand social media. It’s a somewhat common misconception that social media is just for young people looking to socialize. While that may have been true of the original intention of some social media channels, social media has evolved to be so much more than that. Businesses that choose not to be on social media are now at a disadvantage. Chances are your competitors have a social media presence, and the majority of your clients are most likely on social media, too. Establishing your business on social media will give you the opportunity to communicate with your clients on a personal level while separating yourself from your competition.

Social media seems too complicated.

Building an online presence can seem daunting but it is an important part of growing your business. Social media is a new concept for many established business owners, but there are plenty of resources available to help you understand the basic concepts. Do some research or sign up for a boot camp. If the thought of social media intimidates you, enlist the help of a social media coach or social media agency. Do your homework to find a social media agency to fit your business’s needs.

Social media may be uncharted territory for your business but there is no need to be intimidated. It’s time to leave the fear behind and embrace all that social media has to offer.


If you’d like to learn more about social media for your business, sign up for our free social media checklist below!

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KWSM is a digital marketing agency made up of brand journalists. We specialize branding, positioning and ongoing marketing execution in order to generate leads. Our offices are located in Orange County, CA, San Diego, CA, Las Vegas, NV and Atlanta, GA, but we serve clients all over the country. Read More