Are you feeling a slowdown in your engagement on social media? Have you been struggling to bring in new followers and getting them to engage with your content? These are common struggles for brands of all sizes on social media. Many platforms are oversaturated with content and the landscape is ever-changing. If you’re not monitoring your audience’s patterns on social media, you may struggle with poor engagement rates. To combat these issues, here are 3 engagement-boosting social media tactics.
Get Them To Laugh
One of the best ways to engage with your audience on social media is to get them to laugh. From more established platforms like Facebook and Instagram to newer avenues such as TikTok or Instagram Reels, people like to engage with things that make them feel good. Stay up-to-date on trending topics and memes in the social environment, and strategize ways you can incorporate them into relevant content for your brand or industry. This strategy is particularly effective if your target audience is Gen Z or Millennials, as they often choose companies based on their enjoyment or connection to the brand. If that is the case for you, creating a TikTok account for your brand can optimize your ability to boost engagement through this tactic. Companies like Oreo and Ryanair have done a great job of appealing to Gen Z through this meme-heavy approach.
Show Off Your Team
Another effective way to boost your engagement on social media is to show off your team. Especially for small and growing businesses where your customers interact with a core group of team members, highlighting those people is a great way to boost engagement. Even through digital platforms, users value human connection. Seeing your people and your office can encourage them to like, comment, and even share the post with their network. For B2B small businesses, implementing this tactic on LinkedIn has proven to be an effective way to grow your following and boost engagement rates.
Make An Announcement
If you’re looking to create a significant engagement boost on a particular social platform, making an announcement can be an effective way to do so. This may be major company news such as a new product launch or service offering, which works to excite your audience about what is to come. Another effective way to use this tactic is through partnerships with other brands. Offering a giveaway of your product is a great way to engage your current audience, but to grow your brand exposure you should partner with complementary brands on giveaways. This will give you exposure to their audience as well and is very effective at creating buzz, improving engagement rates, and increasing your follower count.
The average engagement rate for all post types on social media is 0.96%
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