As a real estate professional, it is well known that most potential clients turn to the digital world to begin their search in buying or selling their home. Your online presence serves as a way to present your personal brand, build relationships, and cultivate leads. It’s important to leverage the opportunities that digital marketing can provide to stay ahead of the game.
Simply having a website is not enough to capture sufficient leads. With an effective digital marketing strategy, engaging with your target audience online can turn into real-life business.
Use these tactics to give yourself a competitive edge in the market:
Email marketing serves as an extremely effective tool to show off your business to new leads as well as keep connections with past clients. With newsletters, you can segment your audience depending on the type of content you want to share. Build your presence as the go-to neighborhood realtor by keeping the community informed at least once a month. As you cultivate your subscription list, your audience will come to you when they are ready to buy or sell.
With such high-stakes transactions taking place in real estate, it is a necessity for consumers to choose a realtor that is informed and experienced. If you want to market yourself as a thought-leader in real estate, blogging is an essential piece to your game plan. Establish trust with your audience through educational content. Along with creating a helpful source of insight for your audience, blogging also boosts your SEO. The more beneficial information you include about real estate and your community, the more valuable you become to your audience. Blogging can help you rank higher in Google search. The higher you rank, the more visibility you have.
A successful SEO strategy will bring you a better return on your investment than most other methods of digital marketing. Not only will it draw in more website visitors, but more importantly, it will help generate quality leads. It’s vital to keep in mind that an SEO strategy is an ongoing project. Ensuring that your website ranks high on Google’s list requires website maintenance, optimization, and consistent, fresh content.
Keeping up with the competition means keeping up with your digital marketing strategy. Your online presence should be an extension of your expertise in the industry, so why not take advantage of the marketing opportunities available?
69% of all home shoppers who take action on a branded real estate website begin by searching for a local keyword, such as “Denver homes for sale.”
Don’t get left behind, work with KWSM to develop a powerfully targeted digital marketing campaign that will expand your reach and generate genuine leads.
CONTACT US to learn more about developing an effective strategy as a real estate professional.