How do you go viral? It’s a question we hear all the time from clients looking to promote their “next big thing.” Unfortunately, the answer is simple. There is no viral button you can push to suddenly blow up online. The Chewbacca Mom video and the mystery of the gold and white dress hit the jackpot when they seemingly broke the internet with their stories, but these instances were more of a stroke of luck then a pre-planned strategy. While going viral isn’t as simple as 1,2,3… that doesn’t mean you can’t use social media to really kickstart your product launch. By creating a unique campaign and using your social media presence to support a great product, you can take your product launch to a whole new level.
Why launch on social?
There are a variety of marketing techniques that can help to support your upcoming product launch, and social media is one of them.
Establish Your Brand
You can give your audience an idea of your voice and a look at the personality of your company before they have your product in hand. Your social media will tell your company’s story, so that when your product launches your audience will already feel a connection.
Create a Buzz
Anticipation can really work in your favor for your next product launch. If your audience is seeing your product before its release, they will be even more excited when it is time to order.
Find Your Audience
You might not have a clear idea of who your target audience is before your product launches, but that’s okay. By promoting your product online before its released, you’ll see who the product resonates with best and later target with ads effectively.
It’s time to start promoting online…now what?
Pick Your Channels
While your company might have a social presence across a variety of channels, pick the platforms that will be best for this particular product launch. Your launch happens within a small window of time, and you want to be focusing your efforts where it matters most.
Command Attention with a Creativity
Other companies are promoting their products on Facebook and Instagram just like you…but what makes yours different? Come up with a unique campaign that will set you apart from the crowd and captivate audiences. This includes creating eye-catching visuals and compelling promotional videos that really tell your product’s story. Once you have this content, create a campaign strategy for social media.
Have a Game Plan
Your social media posting should begin far before your product launches; map out a calendar. Create a timeline for the launch that lays out deadlines, campaign ideas, and ad spend. Stay organized to keep yourself on track through the launch.
Introducing your product to the world can be daunting, but with vision and strategy, you can launch confidently. Are you planning for your next product launch? Now is the perfect time to rethink your social media marketing strategy.
